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Brand Strategist

1 month ago

Dallas, Texas, United States Pollo Campero Full time
Brand Manager Job Description

Pollo Campero is seeking a highly skilled Brand Manager to oversee and develop strategies to enhance the perception, recognition, and value of the Pollo Campero brand throughout the U.S.

Key Responsibilities:
  • Partner with cross-functional teams to drive initiatives to maintain brand consistency, enhance brand equity, and maximize brand visibility across all channels.
  • Provide brand and strategy-based feedback on local and national creative initiatives.
  • Gather and share consumer, industry, and competitive trends to inform innovation and creative development.
  • Conduct regular audits of marketing materials and communications to maintain brand integrity.
  • Manage creative marketing workstreams that support market testing and national calendar windows.
  • Generate detailed post-project learning summaries to inform future considerations and optimizations.
  • Manage project workflow and ensure that all projects are accurate, effective, and deliver on schedule.
Requirements:
  • Master's Degree preferred.
  • 5+ years of Brand Management experience within the restaurant industry.
  • Proven track record of success in developing marketing campaigns that drive business results for restaurant brands.
  • Proven analytical skills with experience analyzing and interpreting complex data.
  • Reliability and strong ability to balance multiple work streams/priorities at once.
  • Detail-oriented with expert time management, project management, and organizational skills.
  • Customer-focused, creative, innovative, and agile thinker and storyteller.
  • Experience with managing and analyzing digital channels, particularly website and/or CRM.
  • Microsoft Proficient: Excel, PowerPoint, and Word.
Pay Range:

USD $112,000.00 - $115,000.00 per year.