Product Marketing Consultant
6 days ago
We are seeking a highly skilled Portfolio Product Marketing Consultant to join our team at Verizon. As a key member of our marketing team, you will play a critical role in supporting the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio.
As a Portfolio Product Marketing Consultant, you will be responsible for supporting leadership with the 'left to right' view of brands to ensure distinct differentiation across all brands, and clearly articulates the role of each brand within the Verizon Value Portfolio.
You will dig into data and insights to help inform mapping of brand target segments (and potential new growth segments) and align each distinct target segment to the portfolio brand map.
Partnering closely with brand leads to ensure differentiation throughout value proposition, pricing, product, and promotions.
Managing the pricing ladder across all brands and identify areas of overlap and opportunities.
Supporting with necessary insights to inform 'left to right' differentiated phrases that pay, and partner with Marketing to transform the phrases into consumer facing comms.
Assisting in the development and planning of a portfolio-wide product marketing growth strategy (annual and quarterly) that clearly outlines approach, thematic calendar, and brand plans. Partner closely with Brand Leads and Integrated Marketing/Marketing to build one comprehensive VVO plan.
Becoming immersed with consumer, company, and competitive insights to stay ahead of trends that may impact the portfolio's marketing growth plan (and optimize accordingly).
Supporting in evangelizing the brand mapping, target segments, and pricing ladder among cross-functional working teams to support on delivering growth initiatives by brand.
Maintaining an insights driven prepaid thematic calendar for the portfolio and continuously stay current with consumer behaviors that may impact the calendar.
Updating and maintaining portfolio wide roadmaps outlining big rocks across value prop, promos, products, and product launches.
Supporting team leadership with governance and team operations.
About YouWe are looking for a highly skilled and experienced Portfolio Product Marketing Consultant to join our team. You will have a Bachelor's degree or two or more years of work experience, and four or more years of relevant work experience.
You will have exceptional communication and interpersonal skills, proficiency in Google Suite and MS Office, and understanding of Verizon processes and systems.
Experience in telecommunications or CPG is a plus, as well as experience in segmentation and marketing growth strategy.
You will have strong project management skills, efficient multitasking is vital to success, and experience managing and influencing client relationships at the senior executive level.
Ability to present and interact with all levels of management, impeccable managerial skills, and excellent communication skills and executive presence.
About VerizonWe are proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Check out our diversity and inclusion page to learn more.
We offer a comprehensive benefits package, including health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives.
For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
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