Senior SEO Specialist

3 weeks ago

Wilmington, Delaware, United States Citigroup Inc Full time
Job Summary

Citigroup Inc. is seeking a seasoned Senior SEO Specialist to drive the organic growth of our business amidst the rise of Gen AI and evolving search landscape.

Key Responsibilities
  • Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
  • Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.
  • Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
  • Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
  • Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
  • Build SEO reports and dashboards that will be shared across the organization.
  • Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
  • Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
  • Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
  • Provide thought leadership as it relates to the growth of SEO at Citi.
Requirements
  • 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.
  • Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
  • Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
  • Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
  • Understanding of search engines, spiders, and ranking criteria.
  • Excellent PowerPoint and presentation skills.
  • Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
  • Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.
  • Comfortable working in a small, lean team that requires active participation and high productivity.
  • Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.
Education

Bachelor's degree required in Business, Marketing or a related field; Master's degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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