Digital Marketing Specialist

2 weeks ago


New York, New York, United States Commerce Canal Full time
Job Title: PPC Manager

Commerce Canal is seeking a highly skilled PPC Manager to join our team. As a PPC Manager, you will be responsible for developing and executing paid search strategies to drive traffic to our marketplaces and increase engagement and conversion amongst website visitors.

Key Responsibilities:
  • Develop and execute paid search strategies to drive traffic to our marketplaces
  • Launch and optimize various PPC campaigns across multiple platforms
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
Requirements and Skills:
  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Benefits & Working Conditions:
  • Based in Midtown Manhattan with close proximity to major stations
  • In-office Tuesday to Thursday with optional work from home on Monday and Friday
  • Competitive salary
  • Commuter benefits
  • Annual bonus tied to company and team results
  • Benefits include 99% premium coverage for health, dental and vision
  • 401(k) plan with employer match
  • Paid Time Off


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