Digital Marketing Specialist
2 weeks ago
Commerce Canal is seeking a highly skilled PPC Manager to join our team. As a PPC Manager, you will be responsible for developing and executing paid search strategies to drive traffic to our marketplaces and increase engagement and conversion amongst website visitors.
Key Responsibilities:- Develop and execute paid search strategies to drive traffic to our marketplaces
- Launch and optimize various PPC campaigns across multiple platforms
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- Based in Midtown Manhattan with close proximity to major stations
- In-office Tuesday to Thursday with optional work from home on Monday and Friday
- Competitive salary
- Commuter benefits
- Annual bonus tied to company and team results
- Benefits include 99% premium coverage for health, dental and vision
- 401(k) plan with employer match
- Paid Time Off
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