Marketing Campaign Strategist

2 days ago

San Francisco, California, United States Omni Inclusive Full time
Marketing Campaign Manager

We are seeking a highly motivated and data-driven Marketing Campaign Manager to join our AMER Field Marketing team in a contract position.

This individual will be responsible for managing key projects, making a significant impact on the way we engage with prospective and existing customers.

As a member of the team, this individual will execute on various projects such as multi-channel campaign management, reporting, events planning, coordination, promotion, and follow-up, presenting success back to stakeholders.

This individual will report to a Director, Field Marketing and must be an innovative thinker, with experience in developing strategic campaign programs that are targeted, consistent, actionable, and integrated to deliver pipeline and ACV.

We operate in a fast-paced environment and require someone with initiative, who can jump right in, taking responsibility for the success of their programs and meeting deadlines.

Key Responsibilities:
  • Deep analysis and understanding of business segment and reporting of campaign pipeline for effectiveness and results.
  • Program management of campaign tactics such as segmentation, campaign creation, email programs, digital campaigns, content creation, and similar demand generation tactics.
  • Develop compelling go-to-market plans that help achieve pipeline and revenue goals. Deliver them to sales and marketing leadership audiences.
  • Collaborate across the extended marketing and sales teams to ensure quality and timely demand generation execution, across all internal & external marketing channels.
  • Understand marketing calendar of events, webinars, and activities coming up, updating the calendar when new events are created and promote activities to internal teams.
  • Build trusting relationships, credibility, and use strong communication and influence skills to partner effectively with stakeholders to improve decision-making and business outcomes.
Requirements:
  • 5+ years experience with marketing programs and campaigns. Experience marketing or selling to B2B customers preferred.
  • Experience orchestrating and measuring an array of marketing tactics including paid digital, SEM, direct mail, events, and SEO as related to campaigns.
  • Strong analytical and problem-solving skills.
  • Creative thinker who can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
  • Excellent verbal and written communication skills; ability to communicate with all levels of management.
  • Ability to successfully define and drive project execution with minimal guidance.
  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
  • Prefer candidates that have worked either with Salesforce or a similar CRM system.

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