Digital Marketing Specialist for Email Campaigns

2 weeks ago


Richmond, Virginia, United States Emerald Technologies Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Emerald Technologies. As a key member of our marketing team, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion.

Key Responsibilities
  • Email Marketing Campaign Development: Design and implement email marketing campaigns that align with our business objectives, including creating compelling content, selecting target audiences, and optimizing campaign performance.
  • Marketing Automation: Build and manage complex marketing automation workflows to nurture leads, automate email sequences, and personalize customer experiences.
  • Campaign Analysis and Optimization: Analyze campaign performance, identify areas for improvement, and implement data-driven optimizations to maximize ROI.
  • A/B Testing and Experimentation: Conduct A/B tests to validate campaign hypotheses, identify best practices, and inform future campaign development.
  • Competitive Analysis and Industry Trends: Stay up-to-date on industry trends, competitor activity, and emerging technologies to inform campaign strategy and optimization.
Requirements
  • Experience: Minimum 2-3 years of experience in email marketing, content marketing, or a related field.
  • Technical Skills: Proficiency in email marketing tools such as Hubspot, ActiveCampaign, and other relevant platforms.
  • Language Skills: Fluency in German and excellent written and verbal communication skills.
  • Soft Skills: Strong analytical and problem-solving skills, with the ability to work independently and collaboratively as part of a team.
What We Offer
  • Professional Development: Opportunities for training, career advancement, and professional growth within Emerald Technologies.


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