Head of Marketing Strategy

2 weeks ago

Dubuque, Iowa, United States Cafaro Full time

Cafaro Company is in search of a dynamic professional with a robust marketing background to oversee the comprehensive responsibilities of the marketing department. The ideal candidate will possess experience in advertising, public relations, and event coordination, coupled with a successful history in sales and sponsorship. This role entails the development and execution of marketing strategies, management of promotional activities, and oversight of marketing budgets. The successful applicant must exhibit strong leadership capabilities and effective communication skills across all organizational levels. This is an exciting opportunity for an innovative individual in a vibrant and fast-paced setting. Competitive salary and benefits will be offered based on experience.

Key Responsibilities:

  • Identify and implement new strategies to enhance promotional revenue, aiming to meet the promotional income targets set by the corporate marketing team.
  • Conduct and analyze market research relevant to the shopping center, utilizing findings to inform the marketing strategy.
  • Develop, seek approval for, and execute a comprehensive marketing plan for the shopping center, outlining marketing objectives, strategies for achieving them, and metrics for evaluating success, focusing on profitability.
  • Prepare and manage an annual marketing budget for the shopping center, detailing revenue sources and expenses related to administration, promotions, and advertising.
  • Maintain regular, in-person communication with all merchants to foster collaboration and enthusiasm among the management team and merchants.
  • Engage with community organizations in a public relations role to position the shopping center as a community hub, partnering with local media and businesses for event sponsorship.
  • Understand and uphold the Merchants' Association By-Laws, ensuring compliance with all provisions. Manage the Marketing Fund in accordance with established procedures.
  • Organize and facilitate meetings for the Merchants' Association or Advisory Board, as well as any other committees related to the shopping center's marketing efforts.
  • Oversee the management of office supplies and equipment, and monitor marketing payroll and insurance obligations.
  • Maintain an organized inventory of promotional materials, seasonal decorations, and supplies, ensuring easy access for staff members.
  • Participate as a member of the mall office staff, contributing positively to team dynamics.
  • Stay informed about industry trends through trade publications and networking with corporate marketing managers and industry peers.
  • Engage in corporate advertising, marketing, and promotional initiatives, maximizing benefits for the shopping center.
  • Maintain open communication with the corporate marketing office, keeping them informed of daily operations and issues affecting the center.
  • Demonstrate strong sales acumen, including the ability to schedule meetings and present proposals to key decision-makers, generating revenue through sponsorships and advertising.
  • Willingness to travel as necessary.
  • Proficient in social media platforms and capable of managing updates and content for the shopping center's online presence.
Qualifications:
  • Strong understanding of marketing principles and research methodologies.
  • Ability to quickly learn and adapt to new systems.
  • Exceptional organizational and time management skills.
  • Excellent interpersonal, verbal, and written communication abilities.
  • Capability to manage multiple tasks effectively and prioritize responsibilities.
  • Meticulous attention to detail.
  • Proficient in Microsoft Office Suite and social media management.
  • A Bachelor's degree in Marketing or a related discipline.
Benefits:
  • Comprehensive Health Care Plan.
  • Dental and Vision Coverage.
  • Paid Time Off.
  • Wellness Program.
  • 401K and Roth 401K options.
  • Paid Holidays.

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