Global Product Marketing Manager

2 days ago


Issaquah, Washington, United States Siemens Medical Solutions USA, Inc Full time
Global Product Marketing Manager

At Siemens Medical Solutions USA, Inc, we're pioneering breakthroughs in healthcare that benefit everyone, everywhere, sustainably. Our inspiring and caring environment fosters a global community that celebrates diversity and individuality.

We're seeking a talented Global Product Marketing Manager to join our Ultrasound Marketing team in Issaquah, WA. As a key member of our team, you'll contribute to the growth of our ultrasound solutions by understanding and addressing unmet customer needs.

Your Role:
  • Develop value propositions for the global market to drive effective commercial strategies, increasing sales and unit growth of the Performance Portfolio for General Imaging Ultrasound solutions.
  • Lead the development and implementation of marketing programs, sales channels, and pricing strategies to ensure growth and expansion of the assigned portfolio.
  • Oversee product positioning strategies and product commercial lifecycle management for global markets.
  • Serve as the key liaison with Regional Marketing leads, Sales Heads, and Product Portfolio Management to provide global customer perspective and collaborate in development of product business cases.
  • Manage the development, implementation, and execution of strategic marketing plans for the Performance Segment portfolio of Ultrasound systems to increase Ultrasound sales and market share.
  • Coordinate with marketing, sales, development, and creative staff, leading market research efforts to uncover viability of current and existing products/services.
  • Support business partners globally to maximize portfolio reach in the market.
  • Determine budgets and targets, and develop pricing strategies for products and services.
  • Develop and drive go-to-market plans, including product positioning, pricing, naming, promotional strategy, and messaging in partnership with cross-functional marketing peers.
  • Collaborate with functions within the broader Siemens Healthineers Ultrasound Marketing and Sales team, as well as with R&D, Service, Product Management, Supply Chain Management departments, and external business partners.
  • Support Sales and Business in driving promotions and key customer projects and interactions.
Your Expertise:
  • Candidate must articulate innovation and positioning of Siemens Healthineers products to clinical, sales, business partners, and customer community, with a strong appreciation for technical needs and challenges of diagnostics industry in the Ultrasound Market.
  • Establish and maintain domain knowledge of competitive landscape and detailed technical expertise in respective Ultrasound Portfolio Segment.
  • Express customer-centric behavior, with strong Business and Sales focus.
  • Have extraordinary communication and presentation skills, and the ability to connect with key opinion leaders worldwide.


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