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Marketing Manager for Data-Driven Solutions

2 months ago

Mountain View California, United States DataVisor Full time
About DataVisor

DataVisor is the world's leading AI-powered Fraud and Risk Platform that delivers the best overall detection coverage in the industry.

With an open SaaS platform that supports easy consolidation and enrichment of any data, DataVisor's solution scales infinitely and enables organizations to act on fast-evolving fraud and money laundering activities in real time.

Its patented unsupervised machine learning technology, advanced device intelligence, powerful decision engine and investigation tools work together to provide guaranteed performance lift from day one.

DataVisor's platform is architected to support multiple use cases across different business units flexibly, dramatically lowering total cost of ownership, compared to legacy point solutions.

DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.


Our award-winning software platform is powered by a team of world-class experts in big data, machine learning, security, and scalable infrastructure.

Our culture is open, positive, collaborative, and results-driven.

About the Role

We are looking for a Product Marketing Manager to take a key role in shaping and executing DataVisor's product marketing strategy.

In this position, you will work cross-functionally to craft compelling messaging and materials, drive demand, conduct competitive analysis, and contribute to the company's overall success.


The ideal candidate is a fast learner and self-starter who can independently lead initiatives from concept to completion while working effectively with various stakeholders.

Responsibilities
  • Formulate and execute the product marketing strategy to stimulate demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.
  • Craft compelling product messaging, and differentiation strategies that deeply resonate with target audiences, including impactful messaging for the website
  • Collaborate seamlessly with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.
  • Cultivate and define the company's competitive messaging and positioning through thorough market analysis and benchmarking.
  • Oversee the creation of essential marketing collateral, encompassing product sheets, case studies, ebooks, presentations, and web content.
  • Lead and execute go-to-market initiatives and campaigns, including seamless product launches, demand generation, and comprehensive sales enablement.
  • Establish and monitor metrics to assess the effectiveness of marketing programs, continually optimizing strategies.
Requirements
  • Bachelor's or Master's degree in Engineering, Marketing, Communications, or related field; MBA preferred.
  • At least 5+ years of full-time experience, ideally in marketing, product, sales, consulting or similar roles, with 0-2 years of product marketing experience preferred.
  • Have strong collaboration and stakeholder management skills, with the ability to work with technical teams
  • Self-starter with the ability to initiate and drive new projects that align with business growth objectives and go-to-market strategies.
  • Excellent writing skills with the ability to create compelling marketing collateral to support demand generation efforts
  • Strong strategic and analytical acumen, translating market insights, customer requirements, and competitive positioning into impactful marketing initiatives.
  • Background in the fraud and risk industry is a plus.
  • Start up experience is a plus.
  • Familiarity with cloud computing, big data, and AI is a plus.
  • PR and Communications background is a plus.