Product Marketing Specialist

4 weeks ago

Compton, California, United States Laclede Inc Full time
Job Title: Product Marketing Specialist

We are seeking a highly skilled Product Marketing Specialist to join our team at Laclede Inc. in Southern California. As a key member of our marketing team, you will play a crucial role in maintaining and developing our company's marketing vision, strategy, and goals.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to drive DTC sales.
  • Create and manage annual marketing plans, including budget allocation and resource planning.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Develop and oversee social media to build brand awareness, engage customers, and drive traffic to DTC channels.
  • Lead the creation of high-quality, compelling content tailored for different social media platforms.
  • Plan and execute social media campaigns, including promotions, product launches, and seasonal marketing initiatives.
  • Collaborate with creative teams, including graphic designers, videographers, and copywriters, to produce engaging multimedia content.
  • Identify, negotiate, and manage relationships with influencers, brand ambassadors, and partners to enhance brand reach and engagement.
  • Develop and manage affiliate marketing programs to boost DTC sales through partnerships.
  • Plan and manage paid social media advertising campaigns, including budgeting, targeting, and creative development.
  • Optimize ad performance through A/B testing and continuous monitoring.
  • Work closely with product development, sales, and customer service teams to align marketing efforts with business objectives.
  • Coordinate with e-commerce teams to optimize the online customer experience and conversion rates.
  • Ensure consistent brand messaging and tone across all marketing channels.
Requirements:
  • Minimum Bachelor Degree, with focus on Marketing.
  • Proven experience (5+ years) in a senior marketing role with a focus on DTC sales and social media.
  • Strong understanding of social media platforms, analytics tools, and digital marketing best practices.
  • Excellent leadership, communication, multitasking, and project management skills.
  • Knowledge of MSOffice Suite, Photoshop/Illustrator/Adobe Creative Cloud.
  • Creative thinking and problem-solving abilities.
  • Data-driven mindset with the ability to analyze metrics and make informed decisions.
  • Experience with e-commerce platforms and CRM systems is a plus.
  • A background in creative design is a plus.
  • Excellent interpersonal skills (in person, on the phone, and in written communications) with high professionalism.
  • Self-motivated, high energy, and engaging level of enthusiasm and positive outlook.
Compensation:

Competitive starting salary of: $62K to $78k (depending upon experience)

Benefits package available upon completion of a 90-day probationary period.

Medical, Dental, Sick Time, Vacation Time

Employment in a dynamic and inclusive work environment where your contributions are valued.

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