Digital Marketing Director

4 days ago

Plano, Texas, United States CreditAssociates Full time
Job Title: Digital Marketing Manager

CreditAssociates, a leading financial services company, is seeking a highly motivated and results-driven Digital Marketing Manager to join our team.

About the Role:

We are looking for a talented individual to own our digital acquisition product's performance and be accountable for its P&L. The successful candidate will be responsible for improving the user experience, increasing the performance of converting users to leads, and nurturing leads to become clients.

Key Responsibilities:
  • Partner with marketing to develop advertising and marketing strategies that meet performance and ROAS objectives.
  • Responsible for leading efforts to capture learnings in the product and during the sales funnel, and various surveys and research for insights that will be used to improve performance throughout.
  • Manage/oversee UX for sales funnel initiatives.
  • Conduct A/B or multivariate testing, monitor and analyze results, and optimize sales flows accordingly.
  • Lead User Acceptance Testing for all sales flow enhancements.
  • Set KPI goals, prepare regular reports, and provide recommendations for improvement.
  • Conduct competitive research to identify opportunities for differentiation and stay informed about the latest mobile development and eCommerce trends, applying them to enhance digital sales flows.
  • Collaborate with various partners to form partnerships that can add value to product users and add additional and alternative services through the product.
Requirements:
  • Bachelor's degree preferred.
  • Demonstrated organizational and leadership abilities.
  • Willingness to perform multiple roles as the digital sales team grows/matures.
  • Ability to think like an owner and offer solutions.
  • 7+ years of digital and eCommerce experience with proven results.
  • 3+ years of experience as a manager preferred.
  • Proficient with basic technology (e.g., Microsoft Office programs).
  • Excellent written and verbal communication skills.
  • Strong collaboration and interpersonal skills.
  • Customer-oriented attitude with a dedication to providing an excellent digital user experience.
  • Ability to react under pressure, exercise good judgment in ambiguous situations, and be flexible/adaptable.
What We Offer:
  • Excellent benefits, including Medical, Dental, Vision, and company-paid Life Insurance.
  • Generous 401k plan with aggressive company match.
  • Convenient office location in Plano, TX.
  • Relaxed yet fast-paced work environment including business-casual dress code.
Equal Employment Opportunity:

CreditAssociates is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment.

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