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Digital Analytics Expert

2 months ago

Plano, Texas, United States Insight Global Full time
Job Summary

We are seeking a highly skilled Digital Analytics Senior Analyst to join our team at Insight Global. As a key member of our analytics team, you will be responsible for leveraging data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.

Responsibilities:

• Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
• Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
• Manage stakeholder relationships and serve as the SME for web analytics.
• Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
• Data analysis for web projects, A/B and multivariate testing, and ad hoc requests.
• Oversee tag management services and maintain integrity across multiple sources of data.
• Partner with multiple vendors to implement analytics requirements.
• Communicate project status, risks, dependencies, and roadblocks for technical audiences and business stakeholders.

Requirements:

• Minimum 5 years of web analytics experience.
• Strong Adobe marketing cloud experience desired (Workspace, Report Builder, Data Warehouse, Target, etc.).
• Power BI or Tableau.
• Experience with Tag Manager.

What We Offer:

We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to.