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Email Marketing Strategist
2 months ago
**Strategic Email Marketing Leadership**
- Manage the email calendar, including determining campaigns, writing copy, sourcing design needs, and aligning with business goals.
- Assist in the execution of marketing automation campaigns, including email programs, updating/creation of email templates, sending list emails, etc.
- Identify new opportunities to grow email results through database marketing, targeting selects, and message testing.
- Regularly audit and optimize email campaigns based on established performance metrics.
- Stay up to date on email marketing and demand generation best practices and apply learnings to the marketing team's efforts.
Cross-Functional Collaboration
- Support the marketing team's overall campaign programs, including creation of emails to support lead gen efforts, product launches, and one-off sends.
- Work with the Business Analyst to maintain campaign naming structure hygiene and data quality within Salesforce and Pardot, as well as maintain email best practices.
- Work with the Director of Marketing to support sales and account teams in email messaging and programmatic sends.
Marketing Responsibilities
- Support the marketing team's campaign planning and brainstorming.
- Contribute positively to the overall company and team culture.
Qualifications
- Bachelor's degree in marketing, communications, journalism, business, public relations, or a related field.
- 2-4 years in a similar role or relevant experience.
- Proven copywriting skills, specifically email writing and demand generation copy.
- Experience with email creation and optimization using a marketing automation platform, Pardot preferred.
- Curious and eager to learn new skills, both through formal training as well as hands-on, self-guided learning.
- Strong attention to detail and ability to execute big ideas within a small team.
- Ability to own a marketing channel on own while communicating ideas to the greater team.
Preferred Skills
- Basic HTML skills a plus.
- Previous B2B experience preferred.
- Salesforce experience preferred.
- Familiarity with digital marketing and advertising technologies such as Google Analytics, SEO, SEM, and social media platforms.
- Experience with project management tools such as Asana, Trello, or related programs.