Marketing and Enrollment Area Manager

5 days ago

Baton Rouge, Louisiana, United States EduServe LLC Full time
Job Title: Marketing and Enrollment Area Manager

About the Role:

The Marketing and Enrollment Area Manager will be responsible for leading the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. This role will require a strong understanding of marketing and enrollment strategies, as well as excellent communication and interpersonal skills.

Key Responsibilities:

  • Develop and implement integrated marketing and enrollment plans to achieve programmatic capacity and recruit new students.
  • Collaborate with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives.
  • Provide day-to-day local/school marketing and enrollment support and guidance.
  • Work with National M E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures.
  • Maintain knowledge of market insights and developments and recommend strategies and initiatives that improve relevance and performance of M E efforts.
  • Act as a conduit of information/insights between local, state/area, and national.
  • May collaborate and support cross-functional national marketing efforts that affect local.
  • Acts as the agency/vendor's single point of contact to facilitate local/school.
  • Updates board stakeholders on market insight, M E performance, and future efforts/direction as needed.
  • Collaboratively develops and oversees fully integrated school M E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M E strategies and policies.
  • Supports annual marketing and enrollment budget efforts and oversees management at the school level.
  • Attends professional development opportunities to update skills and understanding of M E practices and associate CSUSA software and hardware.

Requirements:

  • Bachelor's Degree in Business or Marketing or equivalent.
  • 5+ years of general marketing strategy and support experience.
  • 3+ Sales or enrollment experience.
  • 2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content.
  • Experience working with several stakeholders and multiple projects that require alignment and.
  • Experience managing budgets.
  • Marketing operations/analytics experience.
  • Project management responsibilities.
  • Experience working with agencies and contractors.
  • Microsoft Office proficiency.
  • Service industry experience and matrix organization experience are a plus.
  • Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.

Work Environment:

The work environment characteristics listed below are representative of the environment the employee will encounter:

  • Usual office working.

Physical Demands:

No physical exertion.

Travel:

Travel within or outside of

Light work:

Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move

Terms of Employment:

Salary and benefits shall be paid consistent with CSUSA salary and benefit policy. Length of the work year and hours of employment shall be those established by Charter Schools USA.

FLSA Overtime Category:

Job is exempt from the overtime provisions of the Fair Labor Standards Act.

Evaluation:

Performance will be evaluated in accordance with Charter Schools USA's policy.

Declaration:

The Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description.

Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.

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