Senior Event Marketing Manager

3 days ago

Boston, Massachusetts, United States LogicMonitor Full time
About Us

We're a dynamic team that's passionate about creating a culture of innovation and excellence. Our values of trust, customer obsession, agility, and continuous improvement serve as the foundation of our culture, guiding our actions and driving us towards success. We foster a culture of performance and recognition, empowering our employees to do their best work and achieve their full potential.

We're proud to be an equal opportunity employer, committed to fostering an inclusive and diverse work environment where every individual is valued and respected. We celebrate the diversity of our team and are dedicated to creating a culture of inclusivity and belonging.

Job Summary

We're seeking a highly skilled and experienced Senior Event Marketing Manager to join our team. As a key player in our demand generation efforts, you'll be responsible for driving awareness, preference, and pipeline growth through corporate and field events. You'll collaborate with marketing, sales, and product teams to set event goals, shape content and messaging, and develop promotion strategies.

Key Responsibilities
  • Define and execute event programs that drive pipeline, customer retention, and expansion
  • Manage all aspects of event logistics, including project management, staffing, catering, communication, demand gen, and budget management
  • Develop and manage event content, in collaboration with product marketing, sales, enablement, community, and other teams
  • Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning
  • Manage the global event calendar and annual event strategy, with a focus on execution of events in North America
  • Motivate and promote plans internally and externally to drive awareness around our presence at key events
  • Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts, and other support material
  • Build and distribute pre-event status reports and post-event results across the organization
  • Collaborate with demand gen, marketing operations, web, social, email, and PR teams to drive awareness of and attendance to all events
  • Manage all post-event activities, including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
Requirements
  • Bachelor's degree or equivalent experience
  • 5-7 years in event marketing (B2B marketing preferred)
  • Strong foundation in marketing, SaaS business principles, and managing vendor relationships/contracts
  • Exceptional project management, budgeting, and organizational skills, with the ability to juggle multiple priorities
  • Excellent written and verbal communication, capable of building cross-functional relationships
  • Self-starter with a highly energetic, outgoing personality, able to work independently in a fast-paced, matrixed environment
  • Proficient in Google Suite, Salesforce, Slack, PowerPoint, and Asana
What We Offer

We offer a comprehensive compensation package, including a base salary range of $104,265-$140,000 USD, a variable plan depending on role, comprehensive benefits, and equity-based compensation. Our benefits package includes comprehensive health, dental, and vision coverage, generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy.

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