Senior Event Marketing Manager

24 hours ago

Boston, Massachusetts, United States LogicMonitor Full time

About Us:

We're a company that values trust, customer obsession, agility, and striving to be better every day. Our culture is built on these values, guiding our actions and driving us towards excellence.

We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.

This position is based in Boston, MA.

Our teams coordinate their time in Centers of Energy to reflect how they work best.

We're proud to be an equal opportunity employer, deeply caring about our employees' well-being and fostering an environment where every individual is valued and respected.

We celebrate the diversity of our team and are committed to fostering a culture of inclusivity.

Come as you are, be yourself, and let's grow together.

What You'll Do:

LM Envision, our leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences.

We have a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references.

We've received the highest Net Promoter Score of any IT Infrastructure Management provider and have been certified as a Great Place To Work.

As the Senior Manager of Event Marketing, you'll drive awareness, preference, and pipeline growth through corporate and field events, including our annual User Conference, LM Elevate.

You'll collaborate with marketing, sales, and product teams to set event goals, shape content and messaging, and develop promotion strategies.

In this role, you'll be an event marketing expert and execution lead, working as a key player in demand generation efforts.

You'll be highly organized, hands-on, data-driven, and successful in managing cross-functional projects.

You'll have a proven track record in delivering business-to-business (B2B) events that drive pipeline, customer retention, and expansion.

Here's a closer look at this key role:

Define and execute event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events.

Manage all aspects of event logistics from project management, staffing, catering, communication, demand gen and budget management/reconciliation.

Manage the content development process, in collaboration with product marketing, sales, enablement, community and other teams.

Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning.

Manage global event calendar and annual event strategy with a specific focus on execution of events in North America.

Motivate and promote plans internally and externally to drive awareness around our presence at key events.

Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts and other support material.

Build and distribute pre-event status reports and post-event results across the organization.

Collaborate with demand gen, marketing operations, web, social, email and PR teams to drive awareness of and attendance to all events.

Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between sales and marketing.

Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.

Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget.

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