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Senior Director of Product Marketing

2 months ago

New York, New York, United States Altus Group Full time
Job Summary

Altus Group is seeking a highly skilled Director of Product Marketing to join our team. Reporting to the Vice President of Global Marketing, this individual will be responsible for managing and growing the Product Marketing function.

The successful candidate will work closely with Marketing, Line of Business leaders, Product, Sales, and other Go-to-Market (G2M) functions to develop and execute strategic marketing plans that drive customer acquisition, engagement, and retention.

This role requires a strong understanding of the commercial real estate and PropTech industries, as well as excellent leadership and team management skills.

Key Responsibilities
  • Build and lead a talented team responsible for conducting thorough market analysis, gathering competitive intelligence, and developing product and launch positioning, messaging, and promotional strategies.
  • Help team members track progress against key results and help balance priorities with strategic initiatives
  • Coach team on developing product positioning and messaging that resonates with customers and articulates the unique value of Altus' capabilities
  • Stay connected to industry trends, competitive landscape and client needs through research and in-depth segment analysis
  • Leverage data-driven insights to ensure commercial strategies, new solutions and any related messaging drive inform and deliver significant client value
  • Help team prioritize the campaign and enablement materials needed to successfully support or launch capabilities
  • Provide support for go-to-market programs (including new releases and launches) through collaboration with product, lines of business leaders, research and marketing teams
  • Lead multiple projects concurrently
  • Influence and collaborate with cross-functional partners across all levels of the organization - especially in support of strategic
  • Ensure understanding of investments being made across the business (through the product roadmap and associated presentations/enablement materials)
Key Qualifications
  • 10+ years of progressively responsible marketing experience
  • Background in Commercial Real Estate, Proptech, Financial Services, Fintech or professional services
  • Track record of developing and executing successful marketing strategies
  • Demonstrated expertise in being commercially minded
  • Excellent leadership and team management skills, with a track record of building a highly engaged and collaborative team, coaching, hiring and upskilling as needed
  • Experience in value proposition development, product research, product launches and informing campaign strategy
  • Ability to work collaboratively and build relationships with all levels within an organization
  • Strong analytical background with demonstrated ability to convey complex ideas to relevant internal and external audiences
What Altus Group Offers
  • Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health.
  • Growth and development: As a destination for top industry talent, we're investing in you to meet the evolving needs of our clients and deliver on your professional goals.
  • Flexible work model: We're modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work.

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.