Email Marketing Strategist

2 weeks ago


Kearney, Nebraska, United States Buckle LLC Full time
Job Summary

The Email & Mobile Marketing Specialist is a key role at Buckle LLC, responsible for driving reach, engagement, and traffic through email marketing, SMS Text, and Mobile App Push Notifications.

Key Responsibilities
  • Develop and execute mobile marketing campaigns to expand the contactable audience and increase measurable engagement.
  • Provide insights into mobile channel optimization and testing cadence, and analyze campaign results to inform future strategies.
  • Collaborate with creative teams to create templates and campaigns for mobile channels, ensuring consistent look and feel.
  • Brainstorm and develop operational efficiencies to streamline guest email and mobile communications.
  • Track, analyze, and implement strategies to optimize campaign performance.
  • Perform A/B testing, reporting, and analysis of individual campaigns to identify areas for improvement.
  • Stay up-to-date on email and mobile marketing trends and industry best practices to make informed recommendations.
  • Audit existing email and mobile campaigns to ensure optimal performance and consistent branding.
  • Fulfill Buckle's mission by performing job duties with a high level of customer service in mind while contributing to a positive team spirit.
Requirements
  • Bachelor's degree in marketing, business, technology, or a related field, or equivalent combination of education and experience.
  • Experience in mobile marketing, email marketing, or a related field.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects.


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