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Digital Marketing Strategist

2 months ago

Reno, Nevada, United States Greater Nevada Credit Union Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Greater Nevada Credit Union. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to enhance member engagement and drive credit union growth.

Key Responsibilities
  • Develop and implement digital marketing strategies to increase online visibility and drive traffic to our website.
  • Optimize SEO and SEM efforts to improve search engine rankings and drive qualified leads.
  • Update and maintain website content using WordPress CMS, ensuring accuracy, functionality, and alignment with current marketing initiatives.
  • Develop compelling and engaging content for various digital platforms, including website, email marketing, and social media.
  • Utilize Google Analytics and other tools to track and analyze website and campaign performance, providing insights and recommendations to optimize future marketing efforts.
Requirements
  • Minimum of 2 years of experience in digital marketing roles, either at an agency or an internal marketing department.
  • A current or recent Google Analytics 4 certification.
  • Working knowledge and experience utilizing marketing automation platforms such as HubSpot or Salesforce.
  • Competency in managing websites through a Content Management System (CMS) such as WordPress.
Preferred Qualifications
  • Strong understanding of content marketing principles, including the need to organize information and calls to action based on stage of the buyer's journey.
  • Possess basic design skills with experience in graphic design software (e.g., Adobe Creative Cloud, Canva).
  • Creative writing and communication skills with the ability to create persuasive content.
  • Analytical mindset with the ability to interpret data and recommend data-driven decisions.
  • An intermediate-level understanding of HTML if additional styling or other fixes are needed.
  • Detail-oriented, organized, and able to manage multiple projects simultaneously.
  • Ability to work collaboratively in a team environment and adapt to changing priorities.
  • Knowledge of financial products and services is not required but is considered a plus.
  • A commitment to self-education and staying current on industry trends and advancements.
What We Offer
  • $48,000 - $67,000 per year, dependent on experience.
  • Medical, dental, and vision plans, where we cover 90% of employee costs and about 75% of the costs for their dependents.
  • Health Savings Account contributions.
  • Supplemental insurance and life insurance plans.
  • Paid time off, including vacation and sick time, 12 annual paid holidays, 2 floating holidays, 1 floating wellness day, and sabbatical leave after every seven years of employment.
  • Paid time to volunteer and make a contribution to the community.
  • Employee product and service discounts.