Content Development Specialist

5 days ago


Edison, New Jersey, United States TEPHRA Full time
Job Title: Content Development Associate

Join Tephra's team as a Content Development Associate and take on the challenge of creating engaging content for our thought leadership programs.

About the Role

We are seeking a highly skilled and experienced content developer to join our team. As a Content Development Associate, you will be responsible for creating, managing, and executing on highly engaging content for our thought leadership programs.

Key Responsibilities
  • Develop unique and compelling thought leadership content centered around key business and technology trends and opportunities relevant to Global 2000 senior executives.
  • Collaborate with various SMEs, content partners (writers, designers, etc.), marketing teams and other resources to develop thought leadership assets that will be deployed across a variety of media and channels.
  • Manage the development of thought leadership content, including the editorial calendar.
  • Identify trends and content topics for thought leadership and pitch content concepts.
  • Partner with Marketing to support campaign and measure and assess the success of content strategy across all channels and regularly report and present the results.
  • You must have the ability to convert complex and varying explanations into concise and compelling value propositions and proof point articulations supporting those propositions.
  • While content development and editing will be the primary focus for this role, there will also be the opportunity to work with the team on a wide range of marketing programs.
  • Deliverables will include but not be limited to white papers, case studies, primary and secondary based reports, infographics, blogs, videos, social media cards, tweets, etc.
  • Measure and report on the effectiveness of the thought leadership programs.
Requirements
  • Master degree in communications, business journalism, marketing preferred.
  • 10+ years' experience in thought leadership content development and editing.
  • Work experience at global consulting and other professional services firms is a must.
  • Experience writing about topics at the intersection of business and technology.
  • Creative and innovative thinker and planner.
  • Demonstrated knowledge and understanding of content strategy and marketing.
  • Passion for technology, with the drive to stay on top of industry trends and best practices.
  • Demonstrated critical thinking, decision-making, and problem-solving skills.
  • Excellent written and verbal communications skills.
  • Proven ability to effectively develop and implement processes and procedures as needed.
  • Ability to work independently or collaboratively with a dedicated team.
  • Self-motivated and self-directed.
  • Assertive, flexible, and a strong sense of urgency.
  • High attention to detail and accuracy.


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