VP, Media Strategy Lead
1 week ago
Klick Health is a dynamic ecosystem of innovative minds working to unlock the full potential of their people and clients in life sciences since 1997.
We're a rapidly growing organization, and our people are at the heart of our success. As we continue to evolve and change, we invest in talent early and often to develop future leaders at all levels.
We're proud to be one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing.
Job DetailsWe're seeking a seasoned media strategist to join our team and drive impactful campaigns in the healthcare space.
As a key member of our media planning team, you'll leverage your expertise in media strategy and communication planning to develop innovative solutions for healthcare providers and patients.
You'll work closely with our media planning teams, research teams, and other departments to define go-to-market strategies across all media channels.
Our ideal candidate will have a deep understanding of HCP and patient media strategy development, particularly in relation to new therapeutic launches and label extensions.
They'll also have experience in developing and executing patient and HCP segmentation, targeting, engagement strategy, and measurement approaches across various therapeutic areas.
We're looking for someone who can bring their expertise, passion, and creativity to our team and help us redefine what's possible in healthcare media strategy.
Responsibilities- Develop and execute media strategies for healthcare providers and patients, including HCP and patient segmentation, targeting, and engagement.
- Lead the media pitch process, from RFP to final delivery, and develop compelling strategic narratives and media plans.
- Collaborate with media planning teams, research teams, and other departments to define go-to-market strategies across all media channels.
- Provide expert insights and recommendations on media activity and optimize media plans to meet strategic objectives.
- Train and mentor members of the media team to elevate their strategy and storytelling skills.
- Identify and design opportunities for account growth and optimization, leveraging data and analytics to build a compelling business case.
We're looking for a seasoned media strategist with:
- Years of experience in leading client media strategy and agency new business pitch process.
- Deep understanding of HCP and patient media strategy development, particularly in relation to new therapeutic launches and label extensions.
- Proven experience in developing and executing patient and HCP segmentation, targeting, engagement strategy, and measurement approaches across various therapeutic areas.
- Strong understanding of ROAS through short and long-term measurement, and performance marketing.
- Excellent communication skills, with the ability to effectively present ideas, results, and concepts to senior executives and internal teams.
We're an equal opportunities employer and welcome applications from diverse backgrounds and perspectives. We're committed to developing an inclusive, barrier-free recruitment process and work environment.
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