Digital Marketing Leader
6 days ago
About Us
">Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. Our mission is to innovate at the intersection of music and culture, delivering exceptional experiences for all listeners.
">We are seeking a seasoned Sr. Marketing Manager, Paid Search (SEM) to join our Amazon Music team and drive scalable growth for the business. This key leader will define, execute, and measure Paid Search marketing from strategy to execution, leveraging data and metrics to inform decisions.
">Key Responsibilities
">- Take a leadership role in planning, managing, and executing Amazon Music SEM campaigns, including account setup, strategy development, campaign structure, budget management, daily bidding, and invoice management.">
- Mentor team members to achieve targeted performance KPIs (CAC, conversion), including optimizations and campaign troubleshooting.">
- Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives.">
- Manage relationships with bid management software providers and other partners to optimize campaigns and inform product roadmaps based on needs.">
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities, and develop roadmaps.">
- Execute campaign optimization tactics (bidding, ad copy, and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define test roadmaps.">
- Audit and update existing data pipelines in collaboration with Business Intelligence and Tech teams to ensure high data quality.">
- Launch new campaigns to support new product features (e.g., Podcast, Amazon Originals, Live Streams).">
- Develop strategies for channel growth in emerging markets.">
- Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.">
- Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime, and Amazon Music Free.">
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches.">
Requirements
">- 6+ years of professional non-internship marketing experience.">
- Experience using data and metrics to drive improvements.">
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).">
- Experience communicating results to senior leadership.">
- Experience building, executing, and scaling cross-functional marketing programs.">
- 4+ years' experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search).">
- Google Ads Certified (GAP) and other SEM platforms certified.">
- SEM/PLA bid management platform experience required.">
- Experience with keyword analysis and common keyword research tools.">
Preferred Qualifications
">- 8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.">
- Demonstrated high-level leadership and communication (written and verbal) skills to drive recommendations, articulate trade-offs, explain complex issues, and communicate plans to senior executives.">
- Time-management skills: ability to thrive in a fast-paced environment and manage multiple competing priorities simultaneously, making necessary trade-offs among customer experience, scope, and time to market.">
- Ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities.">
About the Role
">This position requires a skilled marketer with extensive experience in Paid Search (SEM) and a proven track record of driving growth through data-driven decision-making. The ideal candidate will be able to leverage their expertise to drive scalable growth for Amazon Music, developing and executing successful Paid Search marketing strategies that meet business objectives.
">Salary Range
">$112,800/year - $186,500/year based on location and experience.
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