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Email Systems and Analytics Specialist
2 months ago
About the Role:
FIRE is seeking a highly skilled Email Systems and Analytics Specialist to join its Administration team. As a key member of our team, you will be responsible for overseeing our email marketing program, ensuring it advances our institutional goals and maintains industry best practices.
Key Responsibilities:
- Develop and implement a comprehensive email marketing strategy that aligns with our organizational objectives.
- Manage our email marketing platform/database, Pardot, to optimize campaign performance and improve deliverability.
- Design and execute email marketing automation campaigns for various audiences, including assistance with building journeys for specific departments.
- Conduct A/B and multivariate testing to refine our email marketing approach.
- Maintain our email and domain reputations by adhering to spam laws and best practices.
- Implement remarketing campaigns to re-engage subscribers.
- Collaborate with our Information Technology department to set up forms for email acquisition on our website and other platforms.
- Work with the Communications department to develop strategies for addressing recipient responses to email marketing communications.
- Establish email program goals and key performance indicators, then report on performance.
Requirements:
- Experience with Google Analytics and UTM codes.
- Familiarity with HTML and CSS.
- Strong written and verbal communication skills, with general copy editing expertise.
- A passion for improving performance and our programs.
- Ability to work independently and collaboratively in a team environment.
- Strong attention to detail.
- An entrepreneurial spirit with the ability to identify opportunities and drive results.
What We Offer:
FIRE provides a comprehensive benefits package, including employer-paid health, dental, and life insurance, a Flexible Spending Account option, matching retirement contributions, and a generous paid time-off plan.
How to Apply:
Applicants should submit a resume, cover letter, salary requirements, and contact information for at least two professional references. All applications are confidential. Please address applications to Cait Scanlan, Chief People Officer.
FIRE is an equal opportunity employer.
