Database Marketing Specialist

16 hours ago


Prior Lake, Minnesota, United States Gaming Enterprise Full time
Database Marketing Representative

The Database Marketing Representative plays a crucial role in overseeing and executing all elements of direct marketing campaigns at Gaming Enterprise. This position requires a strong understanding of database management and marketing principles to provide reports and recommendations to identified departments regarding all CRM campaigns.

Primary Responsibilities:
  • Collaborate with management to ensure successful execution of all CRM campaigns involving various deployment channels, including US Mail, email, text, and push messaging.
  • Responsible for distribution of all CRM projects for events and promotional offers, and provide assistance in designing components of campaigns, including development of coupon offers.
  • Provide pre and post campaign analysis to ensure successful updates and maintain data integrity within the master email database.
  • Help to identify new potential marketing campaigns, including target audience identification, set-up, deployment, and post campaign analysis.
  • Recommend methods to increase return numbers and drive increased gaming revenue, and interact with vendors to ensure compliance and quality of direct mailings.
  • Cross-train on direct marketing campaigns to be able to successfully complete all elements of a direct marketing campaign.
Occasional Tasks:
  • Provide on-site assistance with promotional events, and work with outside vendors to execute direct marketing projects.

Requirements:

  • Any combination of post-secondary education and/or related experience in marketing or database/analytics.
  • Proficiency in word-processing, spreadsheets, database, presentation, and electronic mail software.
  • Relational database experience preferred, with SQL Server and MS Access a plus.
  • Ability to communicate with a diverse population, and excellent time management and decision-making skills.

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