Media Investment Strategist

4 weeks ago


El Dorado, Arkansas, United States Murphy USA Full time
Job Title: Manager, Media Investment and Optimization

The Manager, Media Investment and Optimization will play a pivotal role in developing and implementing media investment strategies that drive impactful campaigns and optimize marketing resources.

Key Responsibilities:
  • Review and align agency media plans with Enterprise objectives to ensure effective utilization of resources.
  • Lead media day-to-day operations and drive continuous improvement.
  • Leverage insights to create strategies that improve targeting and overall performance.
  • Collaborate with internal stakeholders to ensure seamless execution of media campaigns.
  • Oversee marketing investment budgets and develop allocation across channels.
  • Partner with Analytics to measure and improve Return on Advertising Spend and Marketing Contribution to the business.
  • Monitor campaign performance in real-time and develop and fine-tune dashboarding and reporting for continuous improvement.
Requirements:
  • 5+ years of experience in media, agency, and/or in-house, and business.
  • Proficiency in media planning tools and analytics platforms.
  • Experience with dashboarding tools such as Power BI, Tableau, or Domo.
  • Strategic thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations.
  • Excellent written and verbal communication skills.
  • Meticulous and highly organized with strong project management capabilities.
  • Advanced Excel and PowerPoint skills required.
  • Proactive with a self-starter mentality, strong collaborator, and collaborative nature.
  • Agility to adapt with shifting priorities and comfortable with ambiguity.
Ideal Candidate:

Experience with large data warehousing environments (e.g., Teradata, Oracle).



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