Associate Director of Communications and Marketing

2 weeks ago


Blacksburg, Virginia, United States Virginia Jobs Full time
About the Role

We are seeking a highly skilled and experienced Associate Director of Communications and Marketing to join our team at Virginia Tech. As a key member of our communications and marketing team, you will be responsible for developing and implementing strategic communications and marketing plans to promote the university's mission and values.

Key Responsibilities
  • Develop and implement strategic communications and marketing plans to promote the university's mission and values.
  • Collaborate with the Director of Communications and Marketing to oversee the unit's editorial content and serve as the primary writer for the OID communications and marketing team.
  • Research, write, and edit content for various platforms that convey the values of diversity, equity, inclusion, and belonging in the Virginia Tech community.
  • Partner with the Director on the development, execution, and evaluation of a strategic communications and marketing program for the office, and align those activities with university-wide communications, marketing, and branding initiatives.
  • Manage and execute communications and marketing plans for the organization and create marketing plans for assigned projects/initiatives.
  • Collaborate with the office's leadership team, including the Vice President; leaders of the many programs across OID; Communications and Marketing (C&M) colleagues from across campus; Advancement colleagues; and faculty, staff, and students to align and achieve OID and university objectives.
  • Collaborate with others on the OID and C&M's team to ensure all channels are being utilized to increase engagement and participation across platforms.
Requirements
  • Bachelor's degree in English, communications, journalism, or a related field; or equivalent training and/or professional experience.
  • Professional experience as a writer, reporter, or communicator, with a portfolio of work that exhibits strong writing and editing skills and attention to detail.
  • Experience working with content management systems.
  • Demonstrated ability to work effectively both independently and as part of a team.
  • Demonstrated commitment to equity, inclusion, diversity, and belonging.
Preferred Qualifications
  • Professional experience managing social media platforms for an organization.
  • Experience in photo and/or video creation.
  • Experience working with graphics-editing software, such as Photoshop, and video-editing software.
  • Graphic design experience.
  • Higher education experience.
About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers.

A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity.

The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College.

The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers.

A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.

These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.



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