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Marketing Automation Specialist

2 months ago

Reston, Virginia, United States Mindlance Full time

Job Details:

Title: Marketing Automation Specialist

Duration: 12 Months (Possibility to Extend)

Location: Austin, TX (100% Onsite)

Job Description

Our client, a global healthcare leader, is seeking a Marketing Automation Specialist to join their Electrophysiology division. As a key member of the team, you will be responsible for designing and executing digital marketing campaigns to engage customers and increase product/brand awareness.

Responsibilities:

  • Plan, design, and build marketing automation campaigns leveraging Adobe Marketo Engage to engage customers.
  • Drive traffic and engagement through email, landing pages, and social media to increase EP product/brand awareness and consideration.
  • Serve as the lead resource for Marketo implementation, configuration, and reporting.
  • Execute end-to-end projects with cross-team collaboration.
  • Perform all technical tasks to build integrated campaigns, including emails, websites, simple and complex journey maps for both one-time and automated campaigns.

Requirements:

  • 2-5 years of experience with Marketo, with a strong understanding of HDML coding.
  • Collaborative skills and experience working with customer agencies.
  • Excellent organizational skills, with strong project management skills and attention to detail.
  • Digital marketing experience in regulated markets.

About Mindlance:

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.