Head of Direct Lead Generation

3 days ago


New York, New York, United States Canoe Intelligence Full time
About Us:
Canoe Intelligence is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms, and wealth managers. We combine industry expertise with sophisticated data capture technologies to automate manual workflows related to alternative investment document and data management, extraction, and delivery. Our AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.

Your Role:
You will be responsible for leading our direct lead generation strategy, leveraging your expertise in go-to-market, business development, and lead generation. You will design and oversee lead generation campaigns, working closely with the marketing team to optimize lead nurturing efforts and enhance conversion rates. Additionally, you will analyze and report on lead generation performance, making data-driven decisions to improve ROI.

Requirements:
We are looking for a seasoned professional with 7-10 years of experience in business development and lead generation. You should have a proven track record of developing and managing business development programs, ideally within fintech or financial services. You should have a strong understanding of lead generation best practices, including digital marketing, CRM tools, and pipeline management. You should also have excellent communication and negotiation skills, with the ability to influence stakeholders at all levels. Finally, you should have a data-driven mindset with experience in analyzing performance metrics and adjusting strategies accordingly.

Preferred Qualifications:
We prefer candidates with experience and deep interest in financial technology software and the financial services industry. Familiarity with the Institutional Investment, Wealth Management, Allocator, and Administrator space, and the relevant players, technologies, and firms within the community, is a plus. A positive attitude, high-energy approach, strong work ethic, excellent communication, project management, and organization skills are also desirable.
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