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Senior Manager of Advanced Analytics

2 months ago

Chicago Illinois, United States Publicis Media Full time
Position Overview:

The Senior Manager of Advanced Analytics will play a pivotal role in enhancing the Data Sciences and Advanced Analytics capabilities within Publicis Media. This position requires a unique blend of analytical expertise, business insight, and strategic thinking to deliver innovative solutions to our clients.

Key Responsibilities:


1. Analyze complex data structures, ensuring data integrity and performing a variety of statistical analyses, including:
- Marketing mix models (MMM)
- Digital multi-touch attribution (MTA)
- Time series analysis
- Predictive modeling
- User overlap analysis
- Lifetime value (LV) analysis
- Multivariate and logistic regressions
- Simulation and optimization techniques

2. Utilize advanced analytical methods to enhance marketing performance metrics such as:
- Site traffic
- Conversion rates
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Customer lifetime value (LTV)

3. Collaborate with senior team members throughout the analytics engagement lifecycle, which includes:
- Conducting stakeholder interviews to identify client challenges
- Proposing analytical methodologies with clear justifications
- Managing project timelines and addressing potential obstacles
- Performing detailed modeling and analyses
- Generating actionable insights
- Formulating strategic recommendations
- Producing clear, concise, and accurate reports
- Presenting final results effectively to stakeholders

Analytical Process:


1. Define business questions and hypotheses
2. Acquire and validate data from various sources
3. Integrate and prepare data for analysis
4. Develop and validate models, ensuring accuracy and relevance
5. Conduct exploratory data analysis and visualization using tools such as Excel, Tableau, or R Shiny
6. Communicate findings in a clear and impactful manner

This role demands a proactive individual with a strong analytical mindset, a passion for data-driven decision-making, and the ability to influence stakeholders through insights and recommendations.