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Digital Marketing Specialist

2 months ago

San Bruno, California, United States 24 Seven Talent Full time
Job Description:

We are seeking an experienced professional to lead the development and execution of conversion-driven and brand-building strategies for our client's advertising solutions.

As a key member of our team, you will work closely with partners to plan, execute, manage, and optimize managed service and self-service campaigns. This role requires strong problem-solving skills, adaptability in a changing environment, and the ability to work independently.

Responsibilities:
  • Develop and execute campaign strategies to drive business growth and improve brand awareness.
  • Collaborate with internal teams to ensure seamless campaign execution and delivery.
  • Manage and optimize campaign performance using internal analytics and metrics.
  • Provide strategic oversight of large accounts and client relationships.
  • Develop and maintain organized campaign-specific materials in shared document repositories.
  • Traffic campaign tags into ad technology environments and oversee the campaign QA process for accurate implementation and performance tracking.
  • Formulate proposals for new client opportunities and manage delivery of creative assets, insertion orders, and relevant documentation for campaign launch.
Requirements:
  • Bachelor's degree in a relevant field.
  • 2+ years of experience in bid management or digital media operations.
  • Client-facing experience with risk identification & issue management skills.
  • Understanding of traditional & interactive media planning elements.
  • Proficiency in Microsoft Office solutions.
  • Strong analytical thinking & mathematical skills.
  • Excellent communication & writing skills.