Paid Social Strategist

2 weeks ago

Fort Worth, Texas, United States PMG Worldwide LLC Full time
Paid Social Lead

PMG Worldwide LLC is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

The Social team at PMG serves as equal parts social strategists and paid media planners and buyers, that specialize in a dynamic, expanding market. Social collaborates daily with PMG's media, strategy, creative and technology teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients' digital performance. We are a cohesive team and work together daily to exceed expectations for our client brands and provide superior results through innovation and a commitment to excellence.

Responsibilities
  • Develop and execute paid social strategy, budget and media planning, forecasting, testing, and learning roadmaps and measurement plans, ongoing data analysis, and presenting results and insights for our brand partners and internal teams.
  • Conduct platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution, optimal results for our customers and other team members.
  • Drive collaboration with Social team members, other PMG groups, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis.
  • Serve as a point of contact with client leadership and platform representatives, with responsibility for improving and growing client and platform relationships.
  • Gain expertise in PMG's proprietary technology platform Alli to create fit-for-purpose data analysis and reporting and help develop the functionality you need to be more effective and efficient in your daily work.
  • Bring your personal best every day to support the brands we serve and lead your team to ensure that projects are executed against expected timelines and budgets and achieve strategic objectives.
Requirements
  • 3+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; driving implementation and execution; and leading reporting and optimization.
  • 1+ years of direct or indirect supervisory experience in digital with responsibility for people leadership, training, and career coaching for technical and soft skills.
  • Ability to use Excel and other data analysis tools (SQL is preferred, but not required) for ongoing and ad hoc data reporting and present data stories and insights for other PMG teams, client representatives, and our platform partners for continuous improvement.
  • Passion for service, learning and growth - the social media landscape evolves constantly, and you will need to be forward-thinking to keep the brands we support top of mind for consumers.
  • Experience leading client relationships and communicating with client executives.

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