Lead Digital Marketing Strategist, Enterprise Solutions

7 days ago


Mooresville, North Carolina, United States Lowe's Full time

About Lowe's
Lowe's Companies, Inc. is a FORTUNE 50 home improvement company serving millions of customers weekly in the United States. With total fiscal year sales exceeding $86 billion, Lowe's operates over 1,700 stores and employs approximately 300,000 associates. Based in North Carolina, Lowe's supports local communities through programs focused on creating safe, affordable housing and developing skilled trade experts.

Job Overview
We are seeking an experienced Lead Digital Marketing Strategist to join our team. As a key member of our digital marketing organization, you will be responsible for leading the strategy and day-to-day management of digital marketing campaigns across multiple platforms. Your expertise in digital media methodologies and tools will enable efficient and profitable campaign delivery while balancing enterprise needs.

Key Responsibilities
* Develop and execute comprehensive digital marketing strategies aligned with business priorities and KPI targets
* Collaborate with cross-functional teams to ensure consistent and cohesive approach across media channels
* Stay current with new advances in paid digital marketing, competitive landscape, and vendor capabilities
* Hire and manage a team of digital marketers, providing coaching, feedback, and training to ensure performance objectives are met
* Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns

Requirements
* Bachelor's Degree in Business, Marketing, Communications, or related field
* 8-10 years of experience in marketing, media, or related field
* 5-7 years of proven delivery of digital marketing campaigns
* 1-2 years of leadership experience

Salary
The estimated salary for this position is between $120,000 - $180,000 per year, depending on location and experience. We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and opportunities for career growth and development.



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