Marketing and Business Strategist

3 weeks ago


Bethesda, Maryland, United States Modern Revival Full time
Job Overview

We are seeking an experienced Marketing and Business Strategist to join our growing team. The ideal candidate will have over two years of experience in a multifaceted role that combines marketing strategy, sales initiatives, and business development efforts. You will be responsible for driving revenue growth, expanding our market presence, and building strong client relationships.

Key Responsibilities:

  • Marketing Strategy: Develop and execute comprehensive marketing strategies to increase brand awareness and generate leads.
  • Digital Marketing: Manage digital marketing campaigns across various channels, including social media, email, and search engines.
  • Market Analysis: Analyze market trends and customer needs to identify new marketing opportunities.
  • Content Creation: Collaborate with the creative team to produce compelling content and promotional materials.
  • Performance Tracking: Track and report on marketing campaign performance, making data-driven adjustments to improve outcomes.

Sales Responsibilities:

  • Clients Acquisition: Identify and target potential clients through networking, cold calling, and lead generation activities.
  • Presentation Skills: Present and demonstrate products/services to prospective clients, highlighting value propositions and ROI.
  • Relationship Building: Develop and maintain relationships with key accounts, ensuring customer satisfaction and long-term retention.
  • Sales Targets: Achieve sales targets and contribute to the company's overall revenue goals.
  • Proposal Preparation: Prepare and deliver proposals, negotiate contracts, and close deals.

Business Development Responsibilities:

  • New Opportunities: Research and identify new business opportunities, including new markets, growth areas, trends, customers, and partnerships.
  • Pipeline Management: Develop and maintain a pipeline of potential partnerships and strategic alliances.
  • Product Feedback: Work closely with the product development team to provide feedback from clients and market insights.
  • Industry Events: Attend industry events, conferences, and trade shows to represent the company and generate new business leads.
  • Reports and Presentations: Prepare business development reports and presentations for senior management.

Qualifications:

  • 2+ years of experience in marketing, sales, and/or business development roles.
  • Proven track record of meeting or exceeding sales targets.
  • Strong understanding of digital marketing and sales techniques.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Proficient in CRM software, marketing automation tools, and Google Workspace.

Estimated Salary: $80,000 - $110,000 per year based on location and experience.



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