Creative Director

3 weeks ago

Rochester, New York, United States Wegmans Full time
Job Title: Creative Manager

At Wegmans, we're seeking a highly skilled Creative Manager to lead our creative team and drive the development of our brand across all creative executions. As a key member of our marketing department, you'll be responsible for providing creative vision, organizing a team of designers, copywriters, and digital team members, and executing impactful solutions that exceed our high standards and connect with our customers.

Key Responsibilities:
  • Manage and develop a team of employees, engaging in meaningful conversations, building trusted relationships, and providing resources, feedback, and development opportunities to ensure their success.
  • Provide leadership to create a consistent, overall brand voice and campaign strategies by introducing non-traditional ideas and solutions to communicate our message in new and unique ways that are impactful and on brand.
  • Work closely with various marketing teams to produce materials that effectively communicate key messages to our customers.
  • Drive and improve creative processes and resourcing to drive efficiency and quality for all creative projects.
  • Create, manage, and implement strategies that are integrated with our company goals and priorities, ensuring all creative projects align with strategies, are within budget, and on time.
  • Partner closely with executives, merchandising, and marketing leadership to identify unique business challenges, define and influence strategies, and create and communicate innovative solutions to complex and high-priority projects.
  • Define measurements of success for new projects, ensuring adherence to Wegmans copy standards and that projects align with creative strategy.
  • Approve and establish partnerships with outside agencies, managing expectations, negotiating costs and resources, communicating Wegmans brand standards, and ensuring quality work that supports our brand.
Requirements:
  • 10 or more years of industry experience, including 3 or more years of experience managing a creative team.
  • Bachelor's degree in advertising, journalism, or a related field.
  • Proven experience in video production.
  • Experience working on social and digital platforms.
What We Offer:
  • Competitive pay and a variety of benefits & perks.
  • Premium pay for working on Sundays or holidays.
  • Industry-leading health care coverage and wellness programs.
  • Paid time off (PTO) to help you balance work and life.
  • Comprehensive benefits, including retirement plan with both a profit-sharing and 401(k) match.
  • Generous scholarship program to help employees meet their educational goals.
  • LiveWell Employee & Family program to support your emotional, work-life, and financial wellness.
  • Exclusive discounts on electronics, entertainment, gym memberships, travel, and more.

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