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Business Analyst

4 weeks ago

Seattle, Washington, United States Aquent Full time

Web Analyst Role Summary

As a Web Analyst at Aquent, you will be responsible for synthesizing insights into recommendations for the game's web strategy. You will join a high-visibility team impacting strategic studio decisions, so speed, storytelling, and attention to detail are essential. To optimize how we interact with our player community, you will benchmark the success of web initiatives and provide recommendations for future improvements that will drive the most impact. Leveraging findings from a team of data scientists, a successful candidate will integrate game insights with web analytics to create a holistic view. You will partner with our web design team to incorporate insights that drive impact to player engagement, revenue, and player acquisition across the game's franchise.

Key Responsibilities:

  • Partner with the web team to integrate insights and research into our strategy
  • Maintain and improve Power BI dashboards that enable stakeholders to understand trends and impact from strategic initiatives
  • Analyze web traffic and funnels and the correlation to engagement and revenue
  • Make recommendations to optimize clickthrough, page views, user experience, and sales
  • Collaborate with your teammates to improve personalization

Requirements:

  • 3-5 years of experience in web analytics
  • Proficient in Adobe Analytics
  • 3-5 years of experience with Python and SQL, bonus if familiar with Databricks, SparkSQL, PySpark, or Azure Data Explorer
  • 3 years experience with dashboarding tools, Power BI preferred
  • Local to Seattle area

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits