Marketing Automation Data Analyst
1 day ago
We are seeking a highly skilled Marketing Automation Data Analyst to join our team at LanceSoft. As a key member of our digital campaign team, you will be responsible for accurately provisioning data to support external communications, including email and SMS campaigns.
Key Responsibilities- Develop a deep understanding of the enterprise and marketing data landscape.
- Consult with internal customers on how to use actionable data in marketing and operational email communications.
- Fulfill data requests using a sound understanding of data, data policies, and governance.
- Create complex data extensions and automation activities using SQL.
- Partner with Digital Production staff to customize data output for personalization, dynamic content, and reporting.
- Provide customer support by investigating and addressing escalated incidents with data quality.
- Understand Salesforce Marketing Cloud data models, data extensions, and core system data structure to deliver segmented and tailored messaging.
- Facilitate and participate in detailed data analysis to measure, identify, and track data quality.
- Complete quality assurance of SQL code and data output to ensure business requirements are met.
- Bachelor's degree, with additional postgraduate degree preferred.
- Experience with standard business and project management processes.
- 3-6 years of experience in managing and executing data management initiatives, including data management, warehousing, provisioning, and business intelligence.
- Advanced knowledge of SQL, with expertise in SQL standards and best practices.
- Practical knowledge of DBMS, ETL tools, reporting, and analysis tools, and data mining tools.
- Experience in multiple areas of data standards, data management, data warehousing, and business intelligence is essential.
- Demonstrated ability to complete projects on time and on budget.
- Strong analytical and data analysis experience with structured problem-solving ability.
- Experience with education-related data is preferred.
You have a passion for data analysis and a strong understanding of marketing automation. You are a team player with excellent communication skills and a proven track record of delivering high-quality results. If you are a motivated and detail-oriented individual who is looking for a challenging role, we encourage you to apply.
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