Regional Trade Marketing Manager

4 weeks ago

Napa, California, United States Trinchero Family Estates Full time
Regional Trade Marketing Manager

Trinchero Family Estates is seeking a highly skilled Regional Trade Marketing Manager to drive the success of our brand initiatives in the wine industry. This role is critical to connecting our marketing strategies with sales objectives, and the ideal candidate will have a deep understanding of the three-tier system, strong project management skills, and a passion for delivering impactful regional activations.

Key Responsibilities:
  • Develop and execute regional marketing plans for select priority brands in target states and markets.
  • Drive incremental sales and revenue growth in target markets for these brands.
  • Lead cross-functional efforts to identify regional marketing opportunities, build priority brands in collaboration with Sales leadership and local sales teams, and develop creative 360-degree marketing plans that effectively engage consumers, trade partners, and customers.
  • Collaborate with Brand teams to ensure regional marketing efforts are aligned with brand strategy and national objectives.
  • Build and maintain strong relationships with local sales teams, distributor partners, and key customers to ensure the successful execution of marketing plans.
  • Present regional marketing plans and performance reports to Sales and Marketing leadership.
  • Oversee budget recommendations, track expenditures, and assess ROI for regional marketing initiatives.
  • Develop and execute point-of-sale, promotions, and marketing campaigns to support local sales efforts and drive brand growth.
  • Analyze and report on the effectiveness of regional marketing programs, making recommendations for continuous improvement.
Requirements:
  • 4-year degree in business or marketing.
  • Experience of the three-tier system for wine/spirits distribution is a must.
  • 5 or more years of relevant brand, trade, or customer marketing experience within the adult beverage industry with experience leading significant brand initiatives.
  • Strong communication skills, including the ability to forge relationships across the organization at various levels.
  • Excellent written and oral communication skills.
  • Ability to thrive managing multiple projects and touchpoints.
  • Attention to detail and ability to work well under pressure.
  • Advanced knowledge of basic PC applications (Microsoft Word, Excel, PowerPoint, Outlook, etc.).
  • Willingness and ability to travel within the US, approximately once a month for 2-4 days.
Working Conditions:
  • Frequent travel, both by car and air.
  • Ability to lift at least 45 pounds (case of wine).
  • Able to work flexible hours, including evenings, weekends, and holidays when required.
  • Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events).

Trinchero Family Estates offers a comprehensive benefits package, including medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs, and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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