Strategic Marketing Director
2 days ago
At Intelletec, we're seeking a highly strategic Marketing leader to join our team. As a key member of our organization, you'll play a crucial role in developing and executing a data-driven marketing strategy that drives business growth and customer engagement.
The ideal candidate will have a customer-centric approach to marketing, with a proven track record of building brand awareness and driving user acquisition through compelling storytelling and innovative marketing campaigns.
As a leader, you'll oversee all digital marketing endeavors, including SEO, content marketing, email marketing, social media, and paid advertising campaigns. You'll also lead the team responsible for go-to-market strategies, product campaigns, brand communications, performance marketing, PR, social media, influencer, and partnerships.
Key responsibilities include:
- Developing and executing a comprehensive marketing strategy that aligns with business objectives
- Creating and owning product positioning and messaging across all internal and external facing communications
- Overseeing digital marketing endeavors, including SEO, content marketing, email marketing, social media, and paid advertising campaigns
- Leading the team responsible for go-to-market strategies, product campaigns, brand communications, performance marketing, PR, social media, influencer, and partnerships
- Utilizing data analytics to drive strategic decision-making and monitor key performance indicators (KPIs)
Requirements include:
- 10+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in technology products
- Best-in-class brand builder, storyteller, and a track record of building brand engagement
- Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
- Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy-to-understand executive reports
- Demonstrated effective leadership, including the ability to build and foster successful teams that scale
Bonus qualifications include experience at a successful startup.
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