SEO Specialist

2 weeks ago

Denver, Colorado, United States Advanced Energy Full time
About Advanced Energy

Advanced Energy is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. Our power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare.

Job Summary

We are seeking a highly skilled SEO Specialist to join our team. The successful candidate will be responsible for developing and implementing effective SEO strategies across our digital platforms, directing the creation of engaging graphics and copy, and monitoring and reporting on key performance indicators. This role seeks to improve our website's organic search rankings, drive targeted traffic, and increase overall online visibility.

Key Responsibilities
  • Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.
  • Develop, execute, and continuously refine an SEO strategy aligned with the company's goals.
  • Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.
  • Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.
  • Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.
  • Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.
  • Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.
  • Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Requirements
  • 4-7 years of proven SEO experience, preferably in a start-up or fast-paced environment.
  • Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.
  • Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.
  • SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.
What We Offer

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan for eligible positions, and a discounted Employee Stock Purchase Plan.

In addition to our competitive compensation practices, we offer a strong benefits package that includes medical, short and long-term disability and life insurance, health savings and flexible spending accounts, generous time off policy, paid parental leave, company matched 401(k), tuition reimbursement, expanded mental health coverage and employee assistance programs, and other voluntary benefits.

Advanced Energy is committed to diversity in its workforce including Equal Opportunity Employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and/or veteran status.

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