Digital Marketing Specialist

7 days ago

Orem, Utah, United States YBA Shirts Inc Full time
Job Title: Marketing Coordinator

We are seeking a highly skilled Marketing Coordinator to join our team at YBA Shirts Inc. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:
  • Develop and implement comprehensive social media strategies that align with the overall marketing plan.
  • Manage day-to-day social media operations, including content creation, posting, and monitoring engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
  • Utilize analytics to measure and improve the effectiveness of social media campaigns, driving follower growth, engagement, and conversions.
  • Stay updated on social media trends and implement best practices to enhance visibility and engagement.
  • Develop and execute SEO strategies to increase organic search visibility, website traffic, and lead generation.
  • Conduct keyword research, analyze competitors, and optimize on-page and off-page elements to improve search engine rankings.
  • Collaborate with the content team to ensure that website content is optimized for SEO, including metadata, internal linking, and user experience (UX).
  • Regularly monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Plan, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
  • Optimize PPC campaigns for maximum ROI, including keyword management, ad copywriting, A/B testing, and bid management.
  • Track and report on the performance of PPC campaigns, making adjustments to improve cost efficiency and conversions.
  • Collaborate with the design team to create engaging landing pages and ad creatives that align with campaign goals.
  • Track and analyze the performance of all digital marketing initiatives, including social media, SEO, and PPC campaigns.
  • Provide regular reports with insights, recommendations, and strategies to improve results and ROI.
  • Utilize data-driven decision-making to adjust strategies based on performance trends and market dynamics.
  • Ensure consistent brand messaging across all digital platforms.
  • Collaborate with other teams (content, design, sales) to maintain brand cohesion in all marketing efforts.
Traditional Marketing Methods:
  • Develop and manage traditional marketing campaigns, including billboards, signage, and other out-of-home advertising.
  • Collaborate with vendors and external partners to secure optimal ad placements that align with the company's target audience and brand objectives.
  • Monitor the effectiveness of OOH campaigns by tracking reach, audience demographics, and engagement where applicable.
  • Plan and execute print advertising campaigns, including placements in magazines, newspapers, and industry publications.
  • Work with the design team to create visually engaging print ads that communicate key messages clearly and effectively.
  • Research and negotiate with print media outlets to optimize advertising budgets and ensure the best ROI.
  • Oversee the creation and distribution of direct mail materials, such as brochures, catalogs, and postcards, to target specific demographics.
  • Collaborate with cross-functional teams to integrate direct mail strategies with digital marketing efforts for a cohesive, multichannel campaign approach.
  • Coordinate and manage participation in trade shows, exhibitions, and sponsored events to enhance brand visibility and engage directly with potential clients.
  • Ensure that traditional marketing efforts are seamlessly integrated with digital strategies to create a unified customer experience.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3-5 years of experience in digital marketing, with a proven focus on SEO, PPC, and social media management.
  • Demonstrated success in managing and optimizing paid search (PPC) and organic search (SEO) campaigns.
  • Strong proficiency with tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, or similar platforms.
  • Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and experience creating high-impact, engaging content.
  • Knowledge of SEO best practices, including technical SEO, keyword research, and content optimization.
  • Strong analytical skills and experience with reporting tools to measure and improve performance.
  • Excellent verbal and written communication skills, with the ability to manage multiple projects and deadlines.
Benefits:
  • Competitive salary with performance-based bonuses.
  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Generous PTO and holiday schedule.

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