Senior Manager, Demand Generation

1 week ago

Young America historical, United States Redpanda Data Full time
About the Role

We are seeking a seasoned Senior Manager, Demand Generation to join our team at Redpanda Data. As a key member of our cross-functional team, you will be responsible for developing and executing data-driven marketing strategies that drive demand generation and align with business objectives.

Key Responsibilities
  • Collaborate with cross-functional teams to create data-driven marketing strategies that align with business objectives.
  • Define target audiences, key messages, and expected outcomes.
  • Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars.
  • Partner with PMM Team to produce engaging marketing content, including landing page copy, blogs, social media posts, emails, and more.
  • Customize content to meet campaign goals and audience needs.
  • Manage and optimize marketing channels to enhance performance in collaboration with demand gen leader and marketing operation team.
  • Partner with the ADR and Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SAL, opportunity, and close.
  • Implement strategies to enhance lead qualification processes and increase the efficiency of pipeline progression.
  • Track campaign performance, key metrics, and ROI. Provide stakeholders with regular updates, offering actionable insights and recommendations for improvement.
  • Work closely with sales, product, brand, and content teams to ensure cohesive campaign execution.
Requirements
  • 8-10 years of experience in demand generation, preferably working in SaaS environments.
  • Strong communication skills, both written and verbal, with a collaborative mindset.
  • Experience collaborating with ADR teams to improve lead handoff quality and conversion rates.
  • Analytical skills to derive actionable insights from campaign data, metrics, and KPIs.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced setting.
  • Creative problem-solving skills and a willingness to innovate and experiment with marketing approaches.
  • Hands-on experience with email marketing, webinars, and understanding of marketing automation platforms.
  • Willingness to thrive in a fast-paced, multinational, startup environment.
  • Bachelor's degree in marketing, business, or a related field.
What We Offer

As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Our salary ranges are determined by role, level, and location. The U.S. base salary range for this role is $163,000 - $192,000 (CA, NY, WA) and $142,000 - $167,000 (other US locations).

Redpanda Data is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, as well as by the solo dev prototyping a React application on her laptop. Think of it as a streaming data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe.

Join Redpanda Data if you'd enjoy being part of a fast-moving, 100% remote organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.

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