Analytics Director

6 days ago


Dallas, Texas, United States The Marketing Arm Full time
About The Role

We are seeking a highly skilled Director, Impact Strategy, to join our team at The Marketing Arm. As a key member of our analytics department, you will be responsible for leading the development and optimization of local marketing and event performance measurement.


Key Responsibilities

  • Lead day-to-day analytics relationships with account and activation teams, with a heavy focus on cross-functional collaboration.
  • Guide and manage a team of analysts to mine data for insights and ask the right questions.
  • Unpack data in a compelling narrative, being able to tell a story to key stakeholders and align everyone on what the data is saying.
  • Develop holistic measurement strategies, including the creation of measurement frameworks and reporting programs.
  • Direct performance analytics for local marketing efforts, developing best-in-class systems for measurement and reporting.
  • Represent TMA and local marketing among a team of inter-agency analytics leads.

Requirements

  • Bachelor's degree with industry emphasis or related experience.
  • 7 years of experience in marketing analytics or a related discipline.
  • Agency experience is a plus.
  • Minimum 3 years in a management role with proven mentoring, supervisory, and team-building skills.
  • Ability to build and maintain solid relationships with clients, agency teams, and third-party vendors.
  • Excellent communication and relationship-building skills.
  • Must be confident presenting to clients face-to-face.
  • Advanced analytics expertise, including attribution modeling methodologies.
  • Expertise in developing cross-channel measurement frameworks to establish KPIs and reporting programs.
  • Proven experience in data management and automated reporting solutions.

Benefits

  • Continuous training, educational programs, speaker series, and workshops.
  • Culture events throughout the year.
  • Competitive vacation plan, sick days, and personal days to prioritize mental health.
  • Robust holiday schedule.
  • Parental leave.
  • Comprehensive Medical, Dental, and Vision plans.
  • 401K Retirement Savings Plan.
  • Employee Stock Purchase Plan.

We offer a dynamic work environment that values creativity, innovation, and collaboration. If you are a motivated and results-driven professional looking for a new challenge, we encourage you to apply.


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