Lead Business Intelligence Director

3 days ago

Dallas, Texas, United States PMG Full time
About the Role

We are seeking an experienced Lead Business Intelligence Director to join our growing Analytics and Data Science practice at PMG.

Job Summary

The Senior Director will play a leadership role in scoping, designing, and delivering analytics solutions to our Communications and Financial Services clients. This leader will also be responsible for developing and managing a team of analysts, nurturing their career development.

Responsibilities
  • Proactively manage customer-facing analytics strategy for one or more PMG customer groups
  • End-to-end project management; develop project plans, monitor progress, provide client status updates, QA analytics or measurement solutions, deliver final results to customers
  • Align project expectations of agency, customers, and partner stakeholders
  • Clearly articulate project goals and objectives to technical and non-technical audiences
  • Represent Analytics & Measurement in RFP response and growth presentations, in close collaboration with Business Development
  • Develop advanced measurement frameworks, testing plans and roadmaps; execute tests and analyses to assess the impact of marketing campaigns on client business objectives
  • Advise senior client leadership on marketing measurement roadmaps including their own technology, data and vendor investment
  • Mentor junior team members and manage overall professional development for Analytics team members
Requirements
  • 10+ years of related work experience in analytics, consulting, product management or related field, plus 5+ years of supervisory experience
  • Bachelor's Degree required; Masters degree preferred
  • Ability to take abstract business problems and scope/implement an analytical approach that will address the issue for the client
  • Expertise and demonstrated thought leadership in marketing measurement approaches, including Media Mix Modeling, lift testing, incrementality testing and diminishing returns analysis
  • High level of business acumen; preferably experience in a fast-moving B2C industry
  • Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics) and mobile measurement platforms (e.g. AppsFlyer, Singular)
  • Experience with Tableau or other data visualization tools (e.g. Datorama, Looker Studio)
  • Demonstrated ability to support business development to successfully close new business
  • Demonstrated ability to drive alignment between client needs and business capabilities
  • Strong communication and presentation skills with proficiency in either PowerPoint or Keynote
  • Experience building relationships in a fast-paced, cross-functional team environment
  • High level of emotional intelligence and ability to collaborate with others
What We Offer
  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plans: Plan for your future with our competitive 401(k) matching program.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Why PMG?

At PMG, we're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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