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B2B Growth Marketing Specialist

2 months ago

Dublin, Indiana, United States SAWOO GmbH Full time
Overview

We are seeking a skilled Demand Generation Manager dedicated to driving substantial growth by expanding our network of sponsoring companies and increasing active participation within our LEADERS IN CONSULTING Community.

Work Environment

Our company fosters a collaborative, supportive, and enjoyable atmosphere that encourages both personal and professional development.

Compensation

We provide a competitive salary aligned with the cost of living in your area and reflective of your experience. Paid holidays and sick leave are included, with compensation details discussed during the interview.

About SAWOO

SAWOO is a rapidly expanding, remote-first organization headquartered in Munich, with a diverse team of 20 professionals across six countries. We specialize in creating and managing communities for decision-makers in medium to large enterprises, facilitating their growth through collaborative learning and networking.

Our initiatives include organizing both physical and virtual networking events, conferences, podcasts, and various opportunities for our community members to connect.

Our ambition is to welcome two million active members into our communities by 2034.

Community Examples

LEADERS IN CONSULTING -
The Procurement Initiative -
CYBER INSURANCE LEADERS - Our clientele includes notable firms such as PwC, Bitkom, H&Z Consulting, EGYM Wellpass, and EMERAM Capital.

Your Responsibilities

LEADERS IN CONSULTING is an exclusive network for CEOs, Partners, and Managing Directors in the consulting sector. We promote business development through knowledge sharing and networking.

Your primary objective is to accelerate growth by increasing the number of sponsoring companies and attracting more active community members, particularly Partners and Managing Directors from consulting firms with a minimum of 50 employees.

Your 1-Year Objectives:
  • Achieve a growth target of 1,000 additional active community members.
  • Secure 25 sponsors by developing a pipeline of 250 leads (a lead is defined as having a first call with us).
First 90 Days:
  • Acquire 40 sponsor leads (interested in a first call).
  • Secure 100 active community members.
Key Duties:
  • Design and implement impactful demand generation strategies.
  • Enhance landing pages, test messaging, and apply Account-Based Marketing (ABM) techniques.
  • Oversee multichannel marketing campaigns, utilizing LinkedIn outreach.
  • Collaborate closely with copywriters, graphic designers, the CEO, and the CTO.
  • Generate participants and sponsors for our annual conferences.
  • Attend events to gain insights and optimize community gatherings.
Your ProfileEssential Skills and Experience:
  • Availability: You are available for a full-time commitment.
  • Data-Driven: Strong analytical capabilities to interpret data and enhance campaigns.
  • Creative Problem-Solver: Ability to experiment and refine strategies for optimal effectiveness.
  • Dependable: Proven history of executing tasks with minimal oversight.
  • Ownership Mentality: Experience in managing and driving key metrics such as leads or sales pipeline.
  • Technical Proficiency: Familiarity with CRM systems (e.g., HubSpot), creating landing pages, and crafting compelling messaging. Comfortable using AI tools to improve writing efficiency.
  • Team Collaboration: Ability to work effectively with internal teams, leveraging their expertise.
  • Languages: Proficiency in English is essential; German is a plus.
  • Remote Work Proficiency: Previous experience in remote work, with strong communication skills using tools like Slack.
  • Travel: Willingness to travel for community and company events.
Cultural Fit:
  • Client-Centric: Focused on attracting sponsors and community members while exceeding their expectations.
  • Teamwork: Demonstrates strong teamwork skills, supporting colleagues and ensuring smooth collaboration.
  • Entrepreneurial Spirit: Takes initiative and shows responsibility to achieve goals.
  • Resilient: Prepared for a demanding workload in a startup environment, working closely with the CEO.
Challenges and Benefits:
  • Challenge: Navigating a startup environment with limited resources.
  • Benefit: Direct collaboration with the CEO, offering unique insights and growth opportunities.
  • Benefit: High potential for career advancement based on performance, with outstanding performers receiving quick promotions.
Tools and Resources:
  • CRM: HubSpot
  • Team Support: Access to assistants, graphic designers, copywriters, CTO, and CEO.
  • Leverage our existing community: Utilize the extensive network and resources from our meetups, podcasts, and annual conferences.
Metrics for Success:
  • Number of sales-qualified sponsor leads generated.
  • Number of new community members acquired (Partners and MDs of consulting firms with at least 50 employees).
Onboarding and Training:

Experience hands-on learning with direct support and onboarding from the CEO.

Benefits
  • Remote Flexibility: Work from a location that suits you best, with the expectation of being in a similar timezone to Germany.
  • Flexible Hours: Design your work schedule around your life, allowing for a healthy work-life balance.
  • Collaborative Environment: Engage in a supportive, team-oriented culture where success is collective.
  • Career Growth: Opportunities for increased responsibility and career development based on demonstrated capabilities.
  • Community Building: Participate in the rewarding experience of nurturing a professional community of leaders.
  • Great Insights: Gain firsthand experience of operations in a growing, internationally oriented company.
  • Wellness Support: Contributions to your fitness and wellness expenses to promote a healthy lifestyle.
  • Fun & Games: Engage with colleagues during monthly online game sessions to foster camaraderie.
Conclusion

If you are a motivated, innovative, and resilient marketer eager to make a meaningful impact in a dynamic startup setting, we encourage you to consider this opportunity to contribute to our ambitious goals.