Digital Marketing Specialist, IA, MO, AR

5 days ago


Dublin, United States The Nature Conservancy Full time

OFFICE LOCATION United States The selected candidate must live in Arkansas, Missouri, or Iowa. Remote and hybrid options are available. #LI-Remote #PDN WHO WE ARE The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity {rel="nofollow"} and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube {rel="nofollow"} to hear stories from staff or visit Glassdoor {rel="nofollow"}. One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people." WHAT WE CAN ACHIEVE TOGETHER The Digital Marketing Specialist, IA, MO, AR implements marketing strategies and executes content across the Great Plain Division digital channels. They deliver narratives, facilitate media campaigns, produce, and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with the media and other stakeholders in order to effectively communicate our programs, values, and mission. The Digital Marketing Specialist creates, implements, measures, and manages social media content and campaigns on multiple social media platforms (Twitter, LinkedIn, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC's work. They are responsible for writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences. They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation. They also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn). They manage the online communities on these platforms, engaging with commenters and other handles as necessary, in order to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube). Periodic travel is required to complete work and for meetings and team retreats. As the Digital Marketing Specialist, IA,



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