Shopper Marketing Director

3 weeks ago


Corona, California, United States Monster Energy Full time

pstrongJobSummary:/strong/ppTheShopperMarketingDirectorwillprovidebest-in-classleadershipandmarketingsupporttotheShopperMarketingteamandserveasamarketingresourcetotheretailsalesteamandsalesleadership./ppThisindividualshouldhaveahigh-levelunderstandingofuniquecustomerandshopperneedstoadvanceactivationthatfostersstrongercustomerrelationshipsandresults./ppWorkingcloselywithsales,ecomm,cross-functionalmarketingteams,revenuegrowthmanagement,andthecategorymanagement/shopperinsightsdepartments,theDirectorofShopperMarketingwillsupporttheirteaminthedevelopmentofinsight-driven,tailoredcampaignsandannualmarketingplansthatmeetinternalandexternalobjectiveswhilealigningwiththebrandstrategyintheMonsterEnergyportfolio./ppstrongKeyResponsibilities:/strong/pulliLeadtheShopperMarketingteam,responsiblefordevelopingandexecutingintegratedeCommerceandinstoremarketingsolutionsacrosstheMonsterEnergyportfolio./liliLeadchannel'sstrategicapproachtosupportingMECSalesgrowthtargets./liliSupportshoppermarketingteaminthedevelopment,creation,sell-in,andexecutionofthoughtfulmarketingprogramsthatalignwiththeMonsterEnergybrandanddrivegrowth./liliRepresentSMMteamtointernalstakeholdersandleadership,representingchannelstrategicobjectivesandimperatives./liliInpartnershipwithSMMs,leadandsupportexecutionofretailerJBPs./liliLeadlearninganddevelopmentareasintheSMMteaminareasofdigitalandomnichannelmarketing,ecommerce,andbusinessanalyticstodrivemorestrategicthinkingacrosscustomerlandscape./liliUtilizestrongcommunicationskillswithinternalstakeholdersandcustomerpartnersregardingcustomer,channel,andindustryinsightsandcompetitivetrends./liliProactivelyshareShopperMarketingbestpracticeswithinternalstakeholdersandhelpleadthebroaderinternalcross-functionalteam'sunderstandingofthegrocerychannel,retailmedia,ecom,andbest-in-classshopperprogramming./li/ulpstrongRequirements:/strong/pulliTheidealcandidatewillhave8+yearsofcombinedexperienceintheareasoftraditionalandomniShopperMarketing,KeyAccountSales,FieldMarketing,andBrandManagementinthebeverage/packagedgoodsindustry./liliPreviousexperiencemanagingateam./liliPreferred5-yearsagencyexperiencewithdemonstratedsuccess./liliPreviousnationalgroceryretailexperience/relationshipsaplus./liliPreviousexperiencewith84.51,KrogerPrecisionMarketing,and/orAlbertsonsMediaCollectiveaplus./liliPreviousexperiencewitheComm,curbsidepickup,andhomedeliveryplatformsaplus./liliAnalyticalthinkerwithdataanalyticsexperiencepreferred./liliAbilitytoleadthedevelopmentofbreakthroughcreativesolutionswithgeneralmedia,digital,andpromotionagencypartners./liliEffectivecommunicationskills–writtenandoral./liliMusthaveastrongsenseofurgency./liliMustbedetail-oriented./liliStrongabilitytobuildsolidrelationshipsbothinternallyandexternally./liliMustbedecisiveandenforcebrandstandards./liliAbilitytotravel25%ofthetime./liliCandidateshouldpossessabachelor'sdegreeinbusinessormarketing./liliAdvancedknowledgeinMicrosoftOffice(PowerPoint,Excel,Word,Outlook,Teams)./liliCommitmenttocompanyvalues./li/ul



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