Marketing Operations Manager

4 days ago

Hartford, Connecticut, United States Travelers Insurance Full time
Job Summary

We are seeking a highly skilled Marketing Operations Manager to join our team at Travelers Insurance. As a key member of our marketing operations team, you will be responsible for ensuring the successful execution of integrated marketing campaigns and projects.

Key Responsibilities
  • Develop and implement project management best practices, methodologies, and standards across Enterprise Integrated Marketing (EIM) to ensure consistent, efficient, and effective project delivery.
  • Lead and mentor a team of marketing operations project managers and traffic managers, providing guidance, support, and professional development opportunities to enhance their skills and performance.
  • Collaborate with marketing leadership to align project management processes with overall marketing strategy and objectives.
  • Collaborate with Planning, Marketing Strategy, Content, Creative, and Digital leads to ensure alignment on and visibility of marketing programs and scope.
  • Responsible for high-level prioritization of work assignments, resourcing and EIM capacity planning.
  • Establish and maintain a marketing project portfolio, prioritizing initiatives based on strategic importance, resource availability, and ROI.
  • Oversee the execution and delivery of complex, high-impact marketing projects, ensuring they are completed on time, within budget, and to the required quality standards.
  • Foster a culture of continuous improvement in the marketing PMO, regularly assessing processes and implementing enhancements to optimize delivery.
  • Provide regular project status updates and performance reports to leadership and key stakeholders, communicating progress, challenges, and successes.
  • Drive the adoption and effective use of work management tools, Workfront, and technologies to streamline processes, improve visibility, and enhance team productivity.
  • Continuously monitor industry trends and best practices in work management, incorporating relevant insights to reach best in class and remain there.
  • Provide strategic direction and oversight to project managers, traffic managers and project teams throughout the project lifecycle.
  • Define and monitor key performance indicators (KPIs) to measure project performance and ensure adherence to project management standards.
  • Oversee and administer the use and adoption of our work management tool, Workfront, and ensure all users are trained in the tool.
  • Ensures work management tool, Workfront, is configured correctly for optimal utilization and maximum efficiency, effective streamlining of workflows and work processes and reporting functionality.
  • Works with a high degree of autonomy and applies expert Project and Program Management knowledge, skills, tools and techniques for marketing operations to Project deliverables, processes, and systems in order to meet or exceed stakeholder needs and expectations.
  • Defines and operates within parameters using a proven Project Management Methodology with flexibility to merge different methodologies in accomplishing collective goals.
  • Defines demand and delivery parameters using proven industry best practices.
  • Serve as a trusted advisor to senior leadership on project/program management-related matters.
  • Perform other duties as assigned.
Requirements
  • Bachelor's degree in a related field preferred.
  • 10 years of project management experience within an external advertising agency, or in-house internal marketing agency preferred.
  • 5 years of experience managing others preferred.
  • Typically has extensive experience in utilizing internal resources and vendor resources to complete Project Management work within marketing operations.
  • Manages team development, very active in the mentoring of members of the PM community, typically has direct management responsibility of PMs.
  • Provides significant contribution to internal enterprise standard setting.
  • Promotes adoption of industry standards and best practices in marketing operations.
  • Introduces and coaches on new Project Management techniques in marketing operations.
  • Charged with mid-Project recovery of at risk Projects.
  • Recommends rescoping, postponement, or cancellation as needed.
  • Conducts root cause analysis and implements recovery actions.
  • Provides substantive feedback to organizational learnings regarding improving Project Management execution.
  • Strong expertise working within marketing operations.
  • Proficient with project management software, specifically Workfront.
What We Offer
  • Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
  • Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
  • Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
  • Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
  • Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Employment Practices

Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results.

In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit .

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