Social Media Marketing Specialist

2 days ago


El Paso, Texas, United States ASM Global Full time
Job Title: Social Media Coordinator

Join ASM Global as a Social Media Coordinator and play a key role in developing and implementing the social media strategy for Destination El Paso. As a member of our team, you will be responsible for creating engaging content, managing social media platforms, and analyzing metrics to optimize our online presence.

Key Responsibilities:
  • Develop and execute social media campaigns to promote events, special offers, and unique aspects of Destination El Paso
  • Manage social media content creation, including images, videos, and GIFs, to align with the brand identity of each DEP unit
  • Monitor social media metrics and provide regular reports on performance, engagement, reach, and ROI
  • Collaborate with the Visit El Paso, El Paso Live, and El Paso Water Parks teams to ensure social media efforts are aligned with overall marketing goals
  • Provide real-time social media updates and coverage during events, showcasing highlights and engaging with attendees online
Requirements and Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field preferred
  • 1-3 years of experience managing social media for a brand or organization, preferably in the travel, hospitality, or entertainment industries
  • Excellent written and verbal communication skills
  • Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
  • Proficiency in social media scheduling and analytics tools (Sprout Social)
Working Environment:

This role requires occasional work on evenings and weekends, especially during major events. Knowledge of graphic design software (Adobe Photoshop, Canva) is desirable.



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