Social Media Marketing Specialist
2 days ago
Join ASM Global as a Social Media Coordinator and play a key role in developing and implementing the social media strategy for Destination El Paso. As a member of our team, you will be responsible for creating engaging content, managing social media platforms, and analyzing metrics to optimize our online presence.
Key Responsibilities:- Develop and execute social media campaigns to promote events, special offers, and unique aspects of Destination El Paso
- Manage social media content creation, including images, videos, and GIFs, to align with the brand identity of each DEP unit
- Monitor social media metrics and provide regular reports on performance, engagement, reach, and ROI
- Collaborate with the Visit El Paso, El Paso Live, and El Paso Water Parks teams to ensure social media efforts are aligned with overall marketing goals
- Provide real-time social media updates and coverage during events, showcasing highlights and engaging with attendees online
- Bachelor's degree in Marketing, Communications, or related field preferred
- 1-3 years of experience managing social media for a brand or organization, preferably in the travel, hospitality, or entertainment industries
- Excellent written and verbal communication skills
- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Proficiency in social media scheduling and analytics tools (Sprout Social)
This role requires occasional work on evenings and weekends, especially during major events. Knowledge of graphic design software (Adobe Photoshop, Canva) is desirable.
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