Digital Marketing Specialist
3 weeks ago
Incubeta is a digital marketing consultancy that brings together the best people, technology, and data to deliver innovative solutions. Our team of specialists builds cutting-edge solutions that leverage the power of technology, the truth of data, and the spark of human creativity.
Role SummaryThe Paid Social Manager will play a key role in the US Paid Media team, focusing on Paid Social strategies and campaigns. This role will involve implementing and optimizing Paid Social strategies, managing client relationships, training the team on social strategies, and staying ahead of industry trends and innovations.
Key Responsibilities- Implement best practices across all client pods for Paid Social
- Develop and optimize Paid Social strategies in platform
- Provide advisory services to clients
- Offer strategic guidance to the Paid Media team on new and existing clients for Paid Social
- Provide training and knowledge sharing on Paid Social platforms
- Contribute to pitches for new business, collaborating with other relevant teams
- Contribute to the leadership of the Paid Media team
- Stay up-to-date on administrative tasks
- Perform other related duties as assigned by management
- Minimum 4 years of experience as a specialist in Paid Social
- Certifications: Meta Blueprint (Media Buying/Media Planning), TikTok Media Buying Certification, LinkedIn Certified Marketer (Marketing Strategy), Google Ads certifications (any), Google Analytics 4
- Well-versed in performance marketing, yielding results for clients' investments, i.e. sales/lead conversion and omni-channel acquisition
- Experience working directly with clients and commercial teams
- Excellent presentation skills
- Able to demonstrate previous relationships with Technology partners, e.g. Meta, TikTok, LinkedIn, Reddit etc.
- Experience with Paid Social Marketing Partners e.g. Smartly, Mediaocean etc.
- Experience with measurement plans and tracking
- Advanced English speaking and writing skills
- Computer skills: Microsoft Office Suite, Google Sheets/Docs/Slides, Project Management Software
- Locations: United States (remote) or hybrid if located in New York City, Santo Domingo, Dominican Republic (hybrid), Canada (remote)
- Work Hours: 9am to 6pm EST
- US Salary Range: $70k to $120 USD, based on skills, experience, and location
Incubeta is an equal opportunity employer and welcomes applications from diverse candidates. We do not offer employment visa sponsorships upon hire or in the future.
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