Media Planning Supervisor

2 weeks ago

Miami, United States SourceLab Search Full time
{"title": "Supervisor Media Planning", "description": "About Us

We are a fast-paced performance marketing agency specializing in data-driven media solutions for our diverse clientele. Our team is dedicated to delivering high-impact media strategies that drive business growth through innovation and cutting-edge marketing technologies.

We are seeking a motivated and detail-oriented Supervisor, Media Planner to join our growing team in Miami. If you're passionate about media planning, have a knack for data analysis, and thrive in a collaborative environment, this is a great opportunity to develop your career in digital marketing.

Key Responsibilities:

  1. Assist in the development and execution of media plans across digital, social, and traditional channels (e.g., display, search, video, programmatic).
  2. Conduct market and audience research to inform media strategy and identify the best platforms for client campaigns.
  3. Support the senior media planners and account teams in gathering data, evaluating media performance, and optimizing campaigns.
  4. Monitor campaign pacing, performance, and budgets, ensuring timely delivery and results against KPIs.
  5. Collaborate with media vendors, buying teams, and creative agencies to coordinate media placement.
  6. Prepare client-facing reports and presentations with insights and recommendations based on campaign data.
  7. Stay informed on industry trends, platform updates, and emerging media technologies to contribute fresh ideas to campaign strategies.

Requirements:

  1. Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  2. 1+ years of experience in media planning, buying, or a related marketing field (internships count).
  3. Strong analytical skills and attention to detail, with a comfort level working with data and metrics.
  4. Proficiency in media planning tools and software (e.g., Google Ads, Meta Business Suite, Google Analytics, DV360).
  5. Familiarity with digital media channels such as paid search, social media, programmatic, and display advertising.
  6. Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
  7. Ability to multi-task, prioritize, and manage time effectively in a fast-paced environment.
  8. A team player with a collaborative mindset and a willingness to learn and adapt.

Preferred Qualifications:

  1. Experience working within a performance marketing agency or a related field.
  2. Basic knowledge of SEO, SEM, and website analytics tools.
  3. Familiarity with CRM systems and marketing automation platforms.

Benefits:

  1. Competitive salary and performance-based bonuses.
  2. Comprehensive health, dental, and vision insurance.
  3. 401(k) with employer match.
  4. Generous paid time off and holiday schedule.
  5. Opportunities for professional development and training.
  6. Fun and collaborative team environment with opportunities to grow.
"}

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